STOCKHOLM, May 19th, 2016 – Today Universum Global launches the findings from the Nordic portion of its annual Global Talent Survey. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations and preferences of the future talent pool, the Nordics Ideal Employer rankings 2016, reflects the opinions of more than 38.000 students from all four Nordic countries to recognize the most coveted employers based solely on the responses collected.
Management consulting is among the top two preferred industries to work in for all markets and banking has also become very popular, making it among the top three preferred industries to work in for all markets.
Whilst business students are traditionally seen to be attracted by the prospect of high future earnings, only talent from Sweden and Denmark regard this attribute as their top priority when choosing an employer. Although high future earnings came in second for Norwegian talent (a friendly work environment was first), with Finnish talent we that this is less important as they hold higher regard for variety of assignments, leadership opportunities and good references for future career. This trend could be due to the ongoing economic problems currently faced by Finland, however whether the attitude shown Finnish talent is a direct reflection of them coming to terms with the growing likelihood of low future earnings as result of an unstable economy, remains unclear.
Among engineering talent in the Nordics a friendly work environment was the top preference for all countries apart from Sweden, where said attribute failed to rank in the top ten and a good reference for a future career was seen as a top priority. This trend amongst Swedish talent will come as a surprise to many, and could be due to the fact that Swedish talent take a friendly work environment for granted, as they would expect any work environment in their country to be nothing but friendly. Similarly a friendly work environment was the top preference for IT talent from Finland and Norway whereas Danish and Swedish talent hold higher regard for a creative and dynamic work environment.
With regard to career goals a work/life balance is the top career goal in all markets apart from Norway where being secure/stable in my job is valued higher. Similarly, all markets apart from Finland ranked being competitively or intellectually challenged as their third top career goal. Other similarities in terms of career goals can be seen in Danish and Finnish students both choosing being dedicated to a cause/serving a greater good as their second most important career goal.
Over the past year auditing, accounting and banking companies have risen in the ranks, this is especially case with auditing and accounting firms which have climbed one rank each on an industry level. Consequently FMCG, management consulting and retail have fallen in popularity and subsequently the L’Oréal Group lost its number 1 ranking position, which has seen EY move back to the top spot. Despite this, FMCG is the most represented industry on the business ranking followed by banks and management consulting.
The engineering ranking has shown extremely stable development on industry level, with a more varied development on company level. This year has seen Microsoft and claim the top position from Ramboll, whilst Sweco made it into the top 5 and Google entered the ranking at number 6. Construction firms represent 1/5 of all companies on the ranking, followed by engineering & manufacturing and management consulting.
Out of the three sectors, IT has shown the least fluctuations and remains very stable with no changes in the top 5. On industry level however, software firms have lost one rank while banks and telecommunication/network companies become more popular this year.