This is our October edition of Employer Branding Today – Your no. 1 channel to get employer branding news.
In all teams, there are few individuals who excel, who raise the bar, that innovate and inspire the rest towards greatness. They can be specialists or generalists, introverts or extroverts, but they all possess the passion, curiosity, creativity and drive to influence both their peers and their companies.
With over 2,000 universities spread across over 9.7 million km² of land, to engage and recruit on campus in China is indeed a daunting exercise for employers that seek talent to join them after graduation.
Since recruiters have started to use social media to recruit, 49% say that the quality of candidates has increased. Why? One reason is social media makes it easier for employers to show their “true selves”.
The success of an employer brand is determined by the unique selling points – forming the Employer Value Proposition – developed in the organization yet resonating strongly with external talent.
Branding is no longer sufficient. Companies and, ultimately, management teams need to answer a new set of fundamental questions that candidates are asking. The emerging workforce is becoming more idealistic. This development requires companies to clarify their values and what kind of society they want to help create. Companies need to address what they stand for: “What do we believe in?
Sign up now to your monthly newsletter on employer branding – click here!