Universum surveyed more than 2000 senior executives, including CEOs, heads of HR and recruiting, employer branding and marketing, among others. Our goal was to understand current attitudes for different functional areas and industries, as well as how leaders envisioned change over the next five years.
We detail complex topics such as:
Who is accountable for employer branding?
Are Employer Value Propositions working as they should?
And how will employer branding budgets change in the coming years?
State of Employer Branding
How long have executives argued over the need to make talent attraction a corporate strategy rather than an HR strategy?
The Employer Brand Misalignment
What stands in the way of best-in-class talent attraction?
Talent Inside Out
How personas influence hiring
Using Social Media for Talent Attraction
Are brands doing more than basics with social media?
Download the free eBook series and get insights on how organizations tackle talent attraction.