Talent Attraction in the Automotive Industry

Talent Attraction in the Automotive Industry

Universum’s Talent Insights Series takes a probing look at the attitudes of Millennials finishing their university studies. Among the questions the report explores:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55 countries. With this perspective, the Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?
For employers aiming to hire university graduates, the Talent Insights series offers direction about how to:

  • Define talent attraction strategy
  • Position employer branding
  • Plan what internal changes are needed to create a more attractive work environment for young professionals
  • Help executives understand how to customize messages by market

Talent Insights Series: Talent Attraction in the Automotive Industry
The automobile is no longer just automotive. Modern motoring is based on digital technology, and younger generations see vehicles as Large Consumer Devices. The ‘old school’ automotive industry now competes directly with tech for top talent. A recent article in Forbes notes that several major auto suppliers believe one of their biggest challenges is finding and retaining talent. Within Talent Attraction in the Automotive Industry, Universum aims to uncover what university students are looking for in future automotive employers – and how companies can translate these findings into actionable steps for HR, recruiting and C-level leaders.

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