Talent Attraction in Emerging Markets

Talent Attraction in Emerging Markets

Universum’s Talent Insights Series takes a probing look at the attitudes of Millennials finishing their university studies. Among the questions the report explores:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55 countries. With this perspective, the Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

For employers aiming to hire university graduates, the Talent Insights series offers direction about how to:

  • Define talent attraction strategy
  • Position employer branding
  • Plan what internal changes are needed to create a more attractive work environment for young professionals
  • Help executives understand how to customize messages by market


Talent Insights Series: Talent Attraction in Emerging Markets

It is widely believed that emerging market economies will be the engine that drives global growth into the 21st century and beyond. So, it’s not hard to see why all eyes are on the next generation of leaders from these regions. Millennials’ career goals and ideals for future employment differ greatly by region making employer branding difficult as organizations cannot take a one-size-fits-all approach. Within Talent Attraction in Emerging Markets, Universum aims to uncover what graduates are looking for in future employers in emerging markets and the implications companies face that seek to hire them. We then examine how companies can translate these findings into actionable steps for HR, recruiting and C-level leadership.

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