On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55 countries. With this perspective, the Talent Insights Series analyzes the responses of students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?
For employers aiming to hire university graduates, the Talent Insights series offers direction about how to:
Talent Insights Series: Talent Attraction in the Fast-Moving Consumer Goods Industry
The fast-moving consumer goods (FMCG) industry – also known as the consumer packaged goods (CPG) industry – is as fast moving as the products it sells. And as technology evolves, Omni-channel retailing – the selling of products seamlessly across physical and digital touch-points – is driving change in the FMCG industry at an unprecedented rate. So, what influence will these external factors have on talent attraction in the FMCG industry? One certainty is the need to ensure employer branding appeals to graduates who can think innovatively about how technology – as well as big data and analytics – will influence the future of retail. Within Talent Attraction in the Fast-Moving Consumer Goods Industry, Universum aims to uncover what graduates are looking for in future employers in the FMCG industry. We then examine what implications companies face that seek to hire them and how they can translate these findings into actionable steps for HR, recruiting and C-level leadership.