Talent Attraction in the Fast-Moving Consumer Goods Industry

Talent Attraction in the Fast-Moving Consumer Goods Industry

Universum’s Talent Insights Series takes a probing look at the attitudes of Millennials finishing their university studies. Among the questions the report explores:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55 countries. With this perspective, the Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

For employers aiming to hire university graduates, the Talent Insights series offers direction about how to:

  • Define talent attraction strategy
  • Position employer branding
  • Plan what internal changes are needed to create a more attractive work environment for young professionals
  • Help executives understand how to customize messages by market


Talent Insights Series: Talent Attraction in the Fast-Moving Consumer Goods Industry

The fast-moving consumer goods (FMCG) industry – also known as the consumer packaged goods (CPG) industry – is as fast moving as the products it sells. And as technology evolves, Omni-channel retailing – the selling of products seamlessly across physical and digital touch-points – is driving change in the FMCG industry at an unprecedented rate. So, what influence will these external factors have on talent attraction in the FMCG industry? One certainty is the need to ensure employer branding appeals to graduates who can think innovatively about how technology – as well as big data and analytics – will influence the future of retail. Within Talent Attraction in the Fast-Moving Consumer Goods Industry, Universum aims to uncover what graduates are looking for in future employers in the FMCG industry. We then examine what implications companies face that seek to hire them and how they can translate these findings into actionable steps for HR, recruiting and C-level leadership.

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