Recently there has been a wealth of articles on the use of social media in recruiting, talent management and branding. Yet again, here is another report communicating some interesting findings on how employers and job seekers use the medium. Ri5 reports about what the Robert Walters Insights report has found on the use of social media in the recruitment process. In a flash, the major results are presented below.
• 50% of employers are prepared to use social media to get additional info on applicants
• Two-thirds use social media to make informed hiring decisions on candidates
• 43% of job seekers go to a recruitment consultancy first whereas 13% use professional social networks as a hiring channel
• 67% of job-seekers access an employer’s social profiles to learn more about the organizational culture, with 80% use the information to prepare for interviews.
• 85% of the respondents use LinkedIn to market themselves to employers
To complement these findings, Universum’s research on UK undergraduates reveals the most popular means for students to get information about a company. To the question “Which channels do you use to learn about potential employers?” 74% of students choose employer websites, followed by career fairs (73%) and career guidance websites (60%). Regarding social and professional networks, it was used respectively by 44% and 34% of students.
The use of social media for both employers and job seekers to learn and interact with each other is becoming increasingly common. Research shows that social media is a valuable channel to use even if it hasn’t just yet become the main place to go for hiring.
New survey looks at social media in recruitment (2013). Ri5. [Online] Available from:
http://www.ri5.co.uk/site/news/article/new-survey-looks-at-social-media-in-recruitment/ [Accessed on 11 November 2013]