About Our Ranking Data

about our ranking data

Are You Attractive Enough?

Universum conducts the largest career survey of its kind, targeting some 1.6M students and professionals around the world. We know everything about how Talent view companies and what students expect from their future career. In order to achieve this, we cooperate with 2,200 of the world’s best academic institutions to get insights on the career-seekers’ preferences and expectations.

What do the rankings reveal? Basically, students select the companies they would consider working for and then select their five ideal employers. Depending on how many students choose you as an ideal employer, determines your ranking position. The most attractive employers are not only the ones that are top-of-mind, but are also the ones that excel in talent attraction. In short, it’s a popularity contest.

Above and beyond rankings

Yet our survey is more than just about rankings. We ask students about their career goals, preferred industries, which communication channels they’ve used, salary expectations and what they associate to you and your competitors. We get invaluable insights on how you’re performing in the recruitment funnel from brand awareness, consideration and desire to apply. More importantly, we know who you are losing talent to – your natural recruitment competitors – and why. The possibility to explore and understand your position, and how best to market your employer brand, is limitless.

Universum, Your One Stop Shop for Your Entire Employer Branding

Using our talent research as the basis, we deliver end-to-end business solutions from employer brand assessment, EVP development to brand activation and measurement. We also meet individual client needs and conduct over 200 consulting projects a year, from focus groups to customized market research. Whatever you need and whatever are your challenges, Universum is here to take your employer branding to the next level.