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Main Rankings

  • Survey specifics
  • participants: 55,062 students

  • universities: 110

  • employer evaluations: 148,838

  • field period: -

The data from the 2015 Universum Student Survey was collected between September 2014 and January 2015. The following results are based on the responses of more than 55,000 students. The ranking represent the employers most selected as Ideal by student respondents.

Across the past 25 years, Universum has been using the insights from its annual student survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent. Gain a sneak peek preview of what Talent want in China and learn the building blocks to developing a strong employer brand.

Rank Employer Trend (2014)

1 Bank of China
2 Alibaba
3 ICBC
4 PwC (PricewaterhouseCoopers)
5 EY (Ernst & Young)
6 Citi
7 China Construction Bank
8 KPMG
9 Procter & Gamble (P&G)
10 China Development Bank
11 Huawei
12 Apple
13 Google
14 Deloitte
15 HSBC
16 China International Capital Corporation Limited
17 Tencent
18 McKinsey & Company
19 Goldman Sachs
20 China Merchants Bank
21 Agricultural Bank of China
22 Baidu
23 Standard Chartered Bank
24 Morgan Stanley
25 J.P. Morgan
26 State Grid Corporation of China
27 The Boston Consulting Group (BCG)
28 LVMH (incl. Louis Vuitton, Moët Hennessy, Dior, Sephora)
29 CITIC
30 IKEA
31 Unilever
32 JD.com
33 Hilton Worldwide
34 Grant Thornton
35 Bank of America Merrill Lynch
36 L'Oréal Group
37 China Mobile
38 Vanke Co
39 PetroChina Company
40 Disneyland
41 IHG
42 Samsung
43 The Walt Disney Company
44 Starbucks
45 BMW Group (BMW, Mini, Rolls-Royce Motorcars)
46 Microsoft
47 Bain & Company
48 China Oil & Foodstuffs Corporation
49 Sinopec
50 Lenovo
51 Coca-Cola Company
52 Accenture
53 Air China
54 Mars (incl. Wrigley)
55 Deutsche Bank
56 Starwood Hotels & Resorts
57 BNP Paribas
58 Johnson & Johnson
59 Wal-Mart
60 China Telecom
61 Haier
62 UBS
63 Nestlé
64 IBM
65 Nike
66 China National Offshore Oil Corporation
67 Société Générale
68 China Unicom
69 Marriott
70 Yum! (KFC, Pizza Hut)
71 Volkswagen Group China
72 Sony
73 Barclays
74 Siemens
75 Audi
76 PepsiCo
77 Shangri-La
78 Midea
79 Daimler/Mercedes-Benz
80 adidas group (incl. Reebok, TaylorMade)
81 Credit Suisse
82 Dell
83 Minmetals
84 Ferrero
85 SNDA
86 General Electric
87 Intel
88 Volvo Group
89 Fedex
90 China Ocean Shipping (Group) Company
91 China FAW Group
92 Shanghai General Motors
93 Shimao Group
94 Carrefour
95 Michelin
96 Shell
97 HNA Group
98 AIG
99 DBS
100 Oracle