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Main Rankings

  • Survey specifics
  • participants: 55,062 students

  • universities: 110

  • employer evaluations: 148,838

  • field period: -

The data from the 2015 Universum Student Survey was collected between September 2014 and January 2015. The following results are based on the responses of more than 55,000 students. The ranking represent the employers most selected as Ideal by student respondents.

Across the past 25 years, Universum has been using the insights from its annual student survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent. Gain a sneak peek preview of what Talent want in China and learn the building blocks to developing a strong employer brand.

Rank Employer Trend (2014)

1 Huawei
2 Alibaba
3 Apple
4 Baidu
5 Google
6 Tencent
7 State Grid Corporation of China
8 Microsoft
9 PetroChina Company
10 Samsung
11 Sinopec
12 Lenovo
13 BMW Group (BMW, Mini, Rolls-Royce Motorcars)
14 China Mobile
15 Siemens
16 Volkswagen Group China
17 Procter & Gamble (P&G)
18 China FAW Group
19 General Electric
20 ZTE
21 Vanke Co
22 Shanghai General Motors
23 Air China
24 China Telecom
25 China National Offshore Oil Corporation
26 JD.com
27 Audi
28 IBM
29 Intel
30 China Unicom
31 Schneider Electric
32 Bank of China
33 Unilever
34 Texas Instruments
35 DOW Chemical
36 Sony
37 IKEA
38 China Guangdong Nuclear Power Group
39 Dell
40 ASUS
41 Sinochem
42 Ford Motor Company
43 L'Oréal Group
44 Shell
45 Nestlé
46 Daimler/Mercedes-Benz
47 Johnson & Johnson
48 Oracle
49 Midea
50 SNDA
51 Coca-Cola Company
52 Haier
53 Airbus Group (former EADS)
54 Mars (incl. Wrigley)
55 The Walt Disney Company
56 SAIC
57 ICBC
58 Toyota Motor
59 Volvo Cars
60 China Oil & Foodstuffs Corporation
61 China Construction Bank
62 Sany
63 Baosteel
64 Minmetals
65 Boeing
66 Rockwell Automation
67 China Development Bank
68 Panasonic
69 Cisco Systems
70 BASF
71 Nike
72 McKinsey & Company
73 DuPont
74 Philips
75 Nissan
76 Citi
77 Bosch
78 PepsiCo
79 3M
80 China Ocean Shipping (Group) Company
81 ExxonMobil
82 HP
83 Ericsson
84 Goldman Sachs
85 Emerson
86 Pfizer
87 Johnson Controls
88 ABB
89 Shimao Group
90 China Merchants Bank
91 Agricultural Bank of China
92 Perfect World
93 Nokia
94 adidas group (incl. Reebok, TaylorMade)
95 Volvo Group
96 China International Capital Corporation Limited
97 Morgan Stanley
98 The Boston Consulting Group (BCG)
99 Bayer
100 Honeywell