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Main Rankings

  • Survey specifics
  • participants: 55,062 students

  • universities: 110

  • employer evaluations: 148,838

  • field period: -

The data from the 2015 Universum Student Survey was collected between September 2014 and January 2015. The following results are based on the responses of more than 55,000 students. The ranking represent the employers most selected as Ideal by student respondents.

Across the past 25 years, Universum has been using the insights from its annual student survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent. Gain a sneak peek preview of what Talent want in China and learn the building blocks to developing a strong employer brand.

Rank Employer Trend (2014)

1 Pfizer
2 Johnson & Johnson
3 Mundipharma
4 GSK (GlaxoSmithKline)
5 Bayer
6 Roche
7 Apple
8 Procter & Gamble (P&G)
9 MSD
10 Eli Lilly and Company
11 Sanofi
12 Alibaba
13 GSK-TSKF
14 Novartis
15 Unilever
16 L'Oréal Group
17 Google
18 Bank of China
19 The Walt Disney Company
20 Baidu
21 LVMH (incl. Louis Vuitton, Moët Hennessy, Dior, Sephora)
22 AstraZeneca
23 IHG
24 Starbucks
25 Air China
26 Nestlé
27 Tencent
28 DOW Chemical
29 Huawei
30 Merck
31 Siemens
32 IKEA
33 Coca-Cola Company
34 Samsung
35 BMW Group (BMW, Mini, Rolls-Royce Motorcars)
36 Microsoft
37 Haier
38 China Construction Bank
39 Abbott
40 Agricultural Bank of China
41 State Grid Corporation of China
42 China Mobile
43 China Oil & Foodstuffs Corporation
44 Sony
45 Novo Nordisk
46 Thermo Fisher
47 AMWAY
48 The Boston Consulting Group (BCG)
49 Mars (incl. Wrigley)
50 Hilton Worldwide
51 China International Capital Corporation Limited
52 Citi
53 Nike
54 PepsiCo
55 Shangri-La
56 China Development Bank
57 ICBC
58 Lenovo
59 DuPont
60 Michelin
61 Philips
62 Boehringer Ingelheim Pharmaceuticals
63 ASUS
64 Standard Chartered Bank
65 Henkel (Schwarzkopf, Pattex, Pritt)
66 McKinsey & Company
67 McDonald's
68 Sinopec
69 Life Technologies
70 Intel
71 Vanke Co
72 SNDA
73 Air Products
74 3M
75 PwC (PricewaterhouseCoopers)
76 China Telecom
77 Morgan Stanley
78 PetroChina Company
79 EY (Ernst & Young)
80 IBM
81 Yum! (KFC, Pizza Hut)
82 HSBC
83 China National Offshore Oil Corporation
84 Danone
85 Wal-Mart
86 Starwood Hotels & Resorts
87 Bristol-Myers Squibb
88 China Unicom
89 Oracle
90 Sinochem
91 Airbus Group (former EADS)
92 Goldman Sachs
93 Alstom
94 BASF
95 Société Générale
96 China Merchants Bank
97 Rolls-Royce
98 Nokia
99 General Electric
100 Shimao Group