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Main Rankings

  • Survey specifics
  • participants: 55,062 students

  • universities: 110

  • employer evaluations: 148,838

  • field period: -

The data from the 2015 Universum Student Survey was collected between September 2014 and January 2015. The following results are based on the responses of more than 55,000 students. The ranking represent the employers most selected as Ideal by student respondents.

Across the past 25 years, Universum has been using the insights from its annual student survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent. Gain a sneak peek preview of what Talent want in China and learn the building blocks to developing a strong employer brand.

Rank Employer Trend (2014)

1 Alibaba
2 Tencent
3 Apple
4 Procter & Gamble (P&G)
5 Baidu
6 IKEA
7 Google
8 LVMH (incl. Louis Vuitton, Moët Hennessy, Dior, Sephora)
9 The Walt Disney Company
10 Huawei
11 Bank of China
12 Disneyland
13 Starbucks
14 L'Oréal Group
15 Hilton Worldwide
16 State Grid Corporation of China
17 IHG
18 Air China
19 Unilever
20 Microsoft
21 ICBC
22 China Mobile
23 BMW Group (BMW, Mini, Rolls-Royce Motorcars)
24 PetroChina Company
25 Coca-Cola Company
26 Citi
27 China Development Bank
28 Nestlé
29 JD.com
30 McKinsey & Company
31 China Construction Bank
32 Johnson & Johnson
33 The Boston Consulting Group (BCG)
34 Samsung
35 China Oil & Foodstuffs Corporation
36 Vanke Co
37 Lenovo
38 Starwood Hotels & Resorts
39 Sinopec
40 Agricultural Bank of China
41 Nike
42 Yum! (KFC, Pizza Hut)
43 China Telecom
44 HSBC
45 Sony
46 Haier
47 Mars (incl. Wrigley)
48 Standard Chartered Bank
49 China National Offshore Oil Corporation
50 Siemens
51 Bain & Company
52 China International Capital Corporation Limited
53 SNDA
54 Wal-Mart
55 Goldman Sachs
56 China Merchants Bank
57 IBM
58 Audi
59 Shangri-La
60 Volkswagen Group China
61 Marriott
62 CITIC
63 Morgan Stanley
64 Ferrero
65 BNP Paribas
66 PwC (PricewaterhouseCoopers)
67 Daimler/Mercedes-Benz
68 PepsiCo
69 EY (Ernst & Young)
70 China Unicom
71 KPMG
72 Deutsche Bank
73 Oracle
74 Toyota Motor
75 China FAW Group
76 Deloitte
77 adidas group (incl. Reebok, TaylorMade)
78 Michelin
79 Midea
80 Dell
81 Accenture
82 J.P. Morgan
83 HNA Group
84 Henkel (Schwarzkopf, Pattex, Pritt)
85 Société Générale
86 Carrefour
87 Capgemini
88 Mary Kay
89 Philips
90 Perfect World
91 McDonald's
92 Sumitomocorp
93 Bank of America Merrill Lynch
94 Intel
95 Lining
96 Tata Consultancy Services
97 Bosch
98 Volvo Group
99 Bloomberg
100 Danone