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Main Rankings

  • Survey specifics
  • participants: 55,062 students

  • universities: 110

  • employer evaluations: 148,838

  • field period: -

The data from the 2015 Universum Student Survey was collected between September 2014 and January 2015. The following results are based on the responses of more than 55,000 students. The ranking represent the employers most selected as Ideal by student respondents.

Across the past 25 years, Universum has been using the insights from its annual student survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent. Gain a sneak peek preview of what Talent want in China and learn the building blocks to developing a strong employer brand.

Rank Employer Trend (2014)

1 King & Wood Mallesons
2 Jun He Law Offices
3 Global Law Office
4 Zhong Lun Law Firm
5 Alibaba
6 AllBright Law Offices
7 Fangda Partners
8 Bank of China
9 Allen & Overy
10 ICBC
11 DeHeng Law Offices
12 Baker & McKenzie
13 Tencent
14 State Grid Corporation of China
15 Jones Day
16 China Development Bank
17 Skadden, Arps, Slate, Meagher & Flom
18 Apple
19 Clifford Chance
20 Linklaters
21 Paul Hastings
22 Freshfields Bruckhaus Deringer
23 Haiwen & Partners
24 Jingtian & Gongcheng Law Firm
25 Huawei
26 Sinopec
27 Herbert Smith Freehills
28 China Construction Bank
29 LVMH (incl. Louis Vuitton, Moët Hennessy, Dior, Sephora)
30 China Merchants Bank
31 Shearman & Sterling
32 PetroChina Company
33 Baidu
34 Citi
35 Procter & Gamble (P&G)
36 Google
37 China Mobile
38 BMW Group (BMW, Mini, Rolls-Royce Motorcars)
39 The Walt Disney Company
40 IKEA
41 China International Capital Corporation Limited
42 Air China
43 China Oil & Foodstuffs Corporation
44 Nanfang Daily
45 Agricultural Bank of China
46 Mayer Brown JSM
47 Goldman Sachs
48 The Boston Consulting Group (BCG)
49 Microsoft
50 HSBC
51 CITIC
52 Lenovo
53 China National Offshore Oil Corporation
54 Yum! (KFC, Pizza Hut)
55 Vanke Co
56 Haier
57 L'Oréal Group
58 Samsung
59 Morgan Stanley
60 PwC (PricewaterhouseCoopers)
61 Unilever
62 Coca-Cola Company
63 Sinochem
64 China Guangdong Nuclear Power Group
65 Standard Chartered Bank
66 China Telecom
67 Volkswagen Group China
68 Bank of America Merrill Lynch
69 Deloitte
70 Johnson & Johnson
71 KPMG
72 J.P. Morgan
73 China Unicom
74 Mars (incl. Wrigley)
75 McKinsey & Company
76 Daimler/Mercedes-Benz
77 Midea
78 Nike
79 China Ocean Shipping (Group) Company
80 adidas group (incl. Reebok, TaylorMade)
81 Deutsche Bank
82 Nestlé
83 HP
84 Volvo Group
85 Intel
86 EY (Ernst & Young)
87 Credit Suisse
88 Shell
89 Nokia
90 Shanghai General Motors
91 Sony
92 Michelin
93 Wal-Mart
94 ASUS
95 ZTE
96 Siemens
97 Boeing
98 PepsiCo
99 China FAW Group
100 Airbus Group (former EADS)