
Start securing talented applicants via recruitment marketing and enhance your Employer Brand!
Attracting, recruiting, and retaining the right talent is more challenging than it has ever been. To name a few: more competition from other recruiters, an increase in the cost to advertise, and a labor market that is more transparent. The list of challenges facing a recruiter is longer and more difficult than we have seen in previous years.

Begin working with Smart Recruitment Marketing today!
Universum has developed the Smart Recruitment Marketing for you to reach, and attract the right talent in a streamlined, more efficient manner than traditional recruitment. By using the Smart Recruitment Service, you will get access to the world’s largest talent database.
When combining this talent database with the social media experts at Universum who work with leading employers in the world, companies can ensure they attract, recruit, and retain top tier talent. And, stay in front of the challenges presented in the world of recruiting.
Smart Recruitment Marketing allows you to lower the cost of recruiting, be more precise in your targeting, and reach the talent you want with the messages that are sure to attract them.
Our Recipe for Smart Recruitment Marketing in 5 steps

Planning
We will begin by discussing your objectives and developing a results-driven model. This model highlights how to discover, engage, and develop applicants and forecast the outcome.

Content
Based on Universum’s talent data we will decide which type of content will make your employer brand stand out. We can use existing content or roll out a series of new assets. Including images, video, copywriting and landing pages.

Targeting
Marketing automation, and content marketing techniques ultimately blend together here. Using a ”source audience” from Universum’s talent database (e.g., German engineering professionals who consider working for a particular company) we can then target similar people or “lookalikes” on Social Media.

Optimizing
This starts by campaigning in the most efficient channels and A/B test the content to establish which assets resonate with your target talent. Knowing this will allow us to optimize the campaign by focusing solely on the right channels and the most engaging content.

Reporting
Throughout the duration of the campaign, you will receive updates on the results as well as full campaign reporting upon completion.