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Repatriation & Overseas Branding Campaigns

It’s estimated that between 700,000 and 800,000 of China’s most talent millennials travel overseas to attend University each year. The good news, however, is that 80%, the highest proportion ever, now return home to start their careers. Communicating with this dynamic and globally-savvy cohort early, and whilst they’re still in their host nation, is the key to attracting them upon their return. But how can you do this effectively?

Universum has the answer; we use our proven methods for communicating with talent, our deep proprietary dataset, and our skilled global digital marketing team, to put you at the front of the queue. We can help you to build desire among, and attract applications from, the crème of overseas Chinese talent.

Tomorrow's Thinking. Available Today.

In Wake of Admissions Bribery Scandal, Talent Perception Matters More than Ever

In Wake of Admissions Bribery Scandal, Talent Perception Matters More than Ever

Posted by on Mar 19, 2019 in Article | No Comments

Stanford, Yale, USC and UCLA were all universities involved in the most recent college scandal that put parents in the spotlight for attaining college acceptances for their children through bribes.   This event has garnered considerable media attention, and its consequences for all potential and current students, employer partners, and university staff engaged will not go unnoticed. Regaining the public’s trust through genuine reconciliation and branding measures is […]

Mujeres y hombres en el ambiente laboral: ¿buscan realmente lo mismo?

Mujeres y hombres en el ambiente laboral: ¿buscan realmente lo mismo?

Posted by on Mar 8, 2019 in Article, Insights, Rankings | No Comments

Estudio Universum 2018 indica que, aunque ambos están interesados en empleos con las mismas características, no coinciden en cuál es el empleador ideal, y tienen expectativas salariales distintas En Universum le preguntamos anualmente a las nuevas generaciones de talento sobre sus preferencias con respecto a los empleadores, lo que esperan de su carrera profesional, y […]

Women in Tech: What you need to know to attract and retain them

Women in Tech: What you need to know to attract and retain them

Posted by on Mar 8, 2019 in Article, Insights, Rankings | No Comments

  Recruiting women into the tech industry continues to be a weak spot for many organizations even as they have taken significant steps to attract more female employees. To successfully attract and retain female tech talent, employers need to understand the aspirations of the women they hope to recruit. By understanding what women in tech […]