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Repatriation & Overseas Branding Campaigns

It’s estimated that between 700,000 and 800,000 of China’s most talent millennials travel overseas to attend University each year. The good news, however, is that 80%, the highest proportion ever, now return home to start their careers. Communicating with this dynamic and globally-savvy cohort early, and whilst they’re still in their host nation, is the key to attracting them upon their return. But how can you do this effectively?

Universum has the answer; we use our proven methods for communicating with talent, our deep proprietary dataset, and our skilled global digital marketing team, to put you at the front of the queue. We can help you to build desire among, and attract applications from, the crème of overseas Chinese talent.

Tomorrow's Thinking. Available Today.

Employer Branding For Mighty Start-Ups!

Employer Branding For Mighty Start-Ups!

Posted by on Oct 17, 2019 in Article | No Comments

Start-ups often underestimate and disregard that the foundation and success of their business is built on the people they employ. For this reason, marketing their employer brand and value proposition is essential to putting them on the map to attracting and retaining the right talent. If done correctly, start-ups will be better positioned to compete with larger organizations as new kids on the block. It is imperative to start early in positioning an employer brand; to gear up for growth. Remember – Your brand is only as strong as your people driving your business objectives. 

USA UNIVERSUM AWARDS 2019

USA UNIVERSUM AWARDS 2019

Posted by on Oct 10, 2019 in Article | No Comments

On September 12th, the top Employer Branding practitioners in the Americas came together in New York City for a night of celebration. Every year, United States college students vote for their ideal Employers. In 2019, more than 53,000 students from 218 universities took Universum’s annual Talent Study survey to determine our Most Attractive Employer rankings. […]

Dutch Companies Continue to Turn the Heads of Professionals Working in The Netherlands

Dutch Companies Continue to Turn the Heads of Professionals Working in The Netherlands

Posted by on Oct 10, 2019 in Article | No Comments

Universum, global thought leader in Employer Branding, has officially released the 2019 results of their annual professional talent survey, in which over 11,500 Dutch professionals with Bachelor-, Master- or PhD degrees and an average of 6.9 years of work experience, responded.