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Repatriation & Overseas Branding Campaigns

It’s estimated that between 700,000 and 800,000 of China’s most talent millennials travel overseas to attend University each year. The good news, however, is that 80%, the highest proportion ever, now return home to start their careers. Communicating with this dynamic and globally-savvy cohort early, and whilst they’re still in their host nation, is the key to attracting them upon their return. But how can you do this effectively?

Universum has the answer; we use our proven methods for communicating with talent, our deep proprietary dataset, and our skilled global digital marketing team, to put you at the front of the queue. We can help you to build desire among, and attract applications from, the crème of overseas Chinese talent.

Tomorrow's Thinking. Available Today.

Believe in Your Employer Brand

Believe in Your Employer Brand

Posted by on Aug 14, 2019 in Article | No Comments

We’ve all seen the countless studies (summed up excellently here) that keep reminding us talent is pretty scarce right now. There just aren’t enough suitable people with the right skills to fill the positions that employers collectively want to hire for. And in case that wasn’t depressing enough, the predictions are that it’ll keep getting worse. Even if automation can eventually save us, what are we supposed to do in the meantime?

What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag

What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag

Posted by on Aug 6, 2019 in Article | No Comments

How do you ensure that your Employer Branding is connected across videos, podcasts, ads, and social media? We suggest adding an audio tag!

Singapore’s Most Attractive Employers 2019

Singapore’s Most Attractive Employers 2019

Posted by on Jul 10, 2019 in Article | No Comments

Universum just launched the findings from the Singapore portion of its large annual Global Talent Survey. This year saw more than 10,000 participating students from Singapore’s leading universities share their opinions and views on their career goals and ideal employers.