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Data Insights

Learn How to Attract Your Target Group


Universum’s analytics solutions help employers better understand their brand image, audience, and competitors. Our insights enable you to make data-driven decisions about your desired brand position. Download the OnePager on how to take your next step in Employer Branding »

Get a diagnosis of your Employer Brand with fully customisable reports. Our data helps you to prioritise your Employer Branding strategy approach by:

Understanding what talent wants

  • Uncover what talent values about your company
  • Identify what makes you distinct
  • SWOT analysis and KPIs

Measure the impact of your Employer Branding activities

  • Analyse your attractiveness
  • Identify your USPs
  • Reprioritise your communications strategy

Monitor your company’s strengths and challenges

  • Know who you’re competing with
  • Discover to whom you are losing talent
  • Review current competitive messaging

It’s essential to use data to drive our Employer Branding and marketing strategy. Universum provides valuable and constructive information to enable Microsoft to make decisions that attract high quality candidates and strengthen our employer brand. Universum’s survey platform supports Microsoft’s understanding of the market dynamic and our positioning within the competitive landscape.”

Melanie Sharpe

Senior University Recruiting Manager, Asia Pacific, Greater China & Japan, Microsoft

Contact us to learn more.