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Få en djupare förståelse för vad som gör ett företag attraktivt för erfarna yrkesverksamma.

Ladda ner den årliga rapporten 

Sveriges Mest Attraktiva Arbetsgivare 2024 bland Seniora Yrkesverksamma

Talanger med upp till 8 års yrkeserfarenhet.

Intresserad av rapporten för unga yrkesverksamma?

Sveriges Mest Attraktiva Arbetsgivare 2024 | Senior Professionals

Universum presenterar årets upplaga av de mest attraktiva arbetsgivarna bland seniora yrkesverksamma i Sverige. Rapporten baseras på insikter från över 5 400 erfarna yrkesverksamma, och belyser de faktorer som påverkar arbetsgivares attraktivitet i denna viktiga målgrupp.

Senior Professionals 2024 | Sweden

Exempel på Employer Branding: Insikter, Innehåll och Fallgropar 

Utforska de bästa exemplen på employer branding från ledande företag. Låt dig inspireras av innovativa strategier och lär dig hur du bygger ett starkt arbetsgivarvarumärke. 


Exempel på Employer Branding: Inspirerande strategier för framgång 

Employer branding (arbetsgivarvarumärke) är grunden för varje strategi för att attrahera och behålla talanger. Genom att anpassa företagskultur, värderingar och kommunikation skapar organisationer en övertygande anledning för topptalanger att både ansluta sig till och stanna kvar i företaget. Men att bygga ett starkt employer brand kräver strategi, kreativitet och noggrannhet. 

Employer Branding Examples: Insights, Content, and Pitfalls

De största misstagen inom employer branding – och hur du undviker dem 

Discover the top employer branding mistakes, their consequences, and how to fix them. Learn actionable tips to enhance your employer brand and attract top talent.

9 Common Employer Branding Mistakes and How to Avoid Them

Employer branding är en avgörande strategi för organisationer som vill attrahera och behålla topptalanger. Trots detta gör många företag kritiska misstag som försvagar deras varumärkesrykte, minskar rekryteringseffektiviteten och påverkar deras resultat. I den här artikeln går vi igenom de vanligaste misstagen inom employer branding, vilka konsekvenser de kan ha och hur du kan undvika dem. Oavsett om det handlar om brist på transparens, att ignorera medarbetarnas ambassadörskap eller att underskatta digital närvaro, har vi lösningarna som hjälper dig att stärka ditt employer brand. 

Top Employer Branding Mistakes and How to Avoid Them

A circular infographic titled 'We Know Talent,' detailing four areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, with descriptive text explaining strategies for incremental progress, data-driven decision-making, intentional content creation, and talent engagement.

A collage of Mondelez International employer branding materials. Includes a man playfully holding Oreo cookies over his eyes with the tagline 'Make it Your Own,' an Instagram post showcasing sustainability efforts, and a banner with the text 'Make It Matter: Create a Sustainable Future.' Mondelez branding and product logos like Oreo, Milka, and Trident are visible

Frequently Asked Questions

What are internal communication tools, and how do they support employer branding?

How can employer branding help grow your overall brand?

How can we understand what drives talent to consider our organization?

What KPIs should we track to measure employer branding success?

Verktyg för Employer Branding: En steg-för-steg-guide för att bygga ditt varumärke 

A group of three men in a library setting laughing and collaborating around a laptop, with bookshelves in the background.

Upptäck de bästa verktygen för employer branding för att förbättra din strategi. Lär dig hur dessa verktyg kan hjälpa dig att attrahera och behålla topptalanger.  

Verktyg för Employer Branding: Förbättra din strategi

Att attrahera talanger kräver mer än ett bra förmånspaket eller en konkurrenskraftig lön. Det handlar om att skapa ett  employer brand (arbetsgivarvarumärke) som verkligen engagerar både nuvarande medarbetare och potentiella kandidater. Ett starkt employer brand förmedlar din unika kultur, dina värderingar och den arbetsupplevelse som skiljer dig från mängden. För att bygga detta varumärke på ett effektivt sätt behöver du rätt verktyg – resurser och strategier som hjälper dig att forma, stärka och kommunicera ditt budskap. 

Employer branding tools

Upptäck hur vi kan hjälpa dig att skapa engagerande employer branding-videor som attraherar topptalanger och stärker ditt varumärke. Låt oss få din berättelse att glänsa!

Lyft fram ditt arbetsgivarvarumärke med video

Frequently Asked Questions (FAQ)

What are employer branding videos?

What is the difference between an employer branding video and a recruitment video?

Why are employer branding videos important?

What types of content work best in an employer branding video?

How can companies measure the success of their employer branding videos?

Employer Branding-videor: Hur du skapar dem och några bra exempel

Two Colleagues Gather Around A Computer 

Lär dig att skapa effektiva employer branding-videor. Upptäck de bästa exemplen och tipsen för att lyfta fram ditt arbetsgivarvarumärke på bästa sätt. 

Employer Branding-videor: Hur du skapar dem och bästa exemplen

Att attrahera topptalanger kräver mer än en välskriven jobbannons. Jobbsökare vill skapa en djupare koppling till ditt företag – de vill veta hur det verkligen är att arbeta hos er. En av de mest effektiva metoderna för att visa upp företagskultur och värderingar är genom employer branding-videor. Dessa videor ger potentiella kandidater en verklig, autentisk inblick i din arbetsplats, dina medarbetare och ditt uppdrag. 

Men varför är employer branding-videor så kraftfulla? Och hur skapar du en video som får ditt företag att sticka ut? 

Employer Branding Videos: How to Create Them and Best Examples

Learn more about the services we provide employers to get ahead in their Employer Branding game. Don't wai, future-proof your employer brand today!

How can we work together?

What is Employer Branding?

What is an EVP?

What is Talent Research?

Hur kan vi samarbeta?

Navigera den nya generationen: Hur arbetsgivare i Sverige kan attrahera unga talanger

Sveriges karriärundersökning bland yrkesverksamma 2024 belyser de viktigaste prioriteringarna för den unga generationen på arbetsmarknaden.

Navigating a New Generation: How Employers in Sweden Can Win Over the Young Professional Talent Pool 

Learn more about the services we provide employers to get ahead in their Employer Branding game.

5 Things You Should Do to Recession-Proof Your Employer Brand

From Likes to Hires: 5 Essential KPIs for Employer Branding Success

Which Key Performance Indicators (KPIs) are useful in measuring your Employer Brand success?

From Likes to Hires: 5 Essential KPIs for Employer Branding Success - Universum

Unlock your Employer Branding Potential with Access by Universum

Learn more about Access and discover the power of talent insights for your organisation.

Unlock your Employer Branding Potential with Access by Universum - Universum

How do you measure the effectiveness of your Employer Brand? 5 KPIs That Actually Measure Your Employer Brand’s Success 

When it comes to the world of Employer Branding, questions often arise on how to measure the success of your Employer Brand and Employer Value proposition. Although there are many ways to measure this success, in the below article we will highlight a few KPIs that are extremely beneficial in measuring the effectiveness of your employer branding efforts. 

Here are some of the most important KPIs to consider when measuring the success of your employer brand and EVP: 

Employee engagement is one of the most critical metrics for measuring the effectiveness of your employer brand and EVP. Numerous methods, such as

 employee surveys, feedback sessions, and turnover rates, can be used to measure this metric

. You can gauge how well your employees are reacting to your brand and EVP, if it resonates with them, and if they feel aligned with the messages you are trying to convey. If employees are connected and devoted to your company’s goal and values, there is a great chance the employee engagement is high. Not only is this an important metric, but the 

 is something that all companies should be aware of. 

The candidate experience is yet another crucial KPI to take into account when assessing the effectiveness of your employer brand and EVP. In addition to measurements like 

time-to-hire and offer acceptance rates, valuable data can also be discovered in applicant feedback and surveys. 

You can determine whether you are recruiting the right people to your organization and how effectively your brand and EVP are resonating with potential employees by monitoring the applicant experience. Another reason measuring this is so important is because you will likely always need to hire people! Parental leaves, employees leaving, company growth, and many other factors can contribute to needing to hire more employees. If you have a reputation for bad candidate experience, the impacts can be detrimental and result in a very weak candidate pool. Measure the candidate experience and ask first-hand how their process went. Remember, even if they weren’t selected for that specific role, if your employer brand and EVP resonate with that candidate, they are likely to reapply should new roles open. Ensure the candidate experience is pleasant and smooth to ensure re-apply rates remain high. 

Social media is an important tool for building your employer brand and promoting your EVP. 

By measuring social media engagement, you can get a sense of how well your messaging is resonating with your audience, as well as how effective your social media campaigns are in driving engagement and attracting new followers. 

However, with social media being used as a tool to promote your employer brand and EVP, keep in mind some best practices such as developing a consistent brand voice and messaging across all social media platforms, highlighting employees who embody your brand values and culture by featuring them in your social media content (thus encouraging others to want to join the team), encouraging employees to share their positive experiences about the company on their social media channels, promoting job openings and encouraging potential candidates to apply, and actively engaging with followers. 

KPIs for the above can include social media engagement rate, number of followers, click-through rate, shares, mentions, reach, and much more! By measuring these important KPIs you can assess the strength of your social media, and adjust accordingly to ensure you are providing the right message and reaching the right people. 

Diversity and inclusion is another important KPI to take into account when evaluating the effectiveness of your employer brand and EVP. Numerous metrics, such as employee demographics, retention rates, and promotions, can be used to gauge this metric. 

By assessing diversity and inclusion, you can determine if you’re fostering an inclusive workplace culture that appreciates and supports all employees as well as how well your brand and EVP are connecting with a varied variety of employees.

 This is also important because each year in the 

World’s Most Attractive Employers Survey

, Diversity and Inclusion consistently ranks in high priority for what candidates look for in an employer. Can you have an effective employer brand and EVP if you aren’t measuring your impact on D&I? 

 referrals are a key source of new workers,

 and they can serve as an effective gauge of the strength of your employer brand and EVP. You can determine how effectively your workers are pushing your brand and EVP to their networks by analysing referral rates. You can also determine whether potential candidates who are not currently part of your staff base are responding favourably to your brand. Need an extra incentive for referrals? Consider things like extra vacation days, monetary incentives, or a paid lunch as a thank you for the referral! 

Evaluating your employer brand’s and EVP’s performance is essential for developing a solid staff that is interested in their job, luring top talent, and fostering a healthy workplace culture.

 You can gain important insights into the efficacy of your brand and EVP by monitoring KPIs like employee engagement, candidate experience, social media engagement, diversity and inclusion metrics, referral rates, and employer brand awareness. You can then use this information to make data-driven decisions to increase the success of your organization as a whole. 

From Likes to Hires: 5 Essential KPIs for Employer Branding Success

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