What Is Employer Branding?

Alternative benefits to give you a hiring edge

Posted by on Jan 20, 2012 in Article | No Comments

by Rob Toledo   Article was first published in HRZone. As we move forward, it has quickly become common for the modern workplace to relax in order to stay competitive. […]

The importance of internal Employer Branding

Posted by on Jan 5, 2012 in Article | No Comments

The inside out approach It’s important to reiterate the obvious: unhappy employees spread bad news about you as an employer; unhappy employees make for unhappy customers and spread bad PR […]

Turning culture into statistics

Posted by on Jan 4, 2012 in Article | No Comments

Tracking your external employer brand comes naturally for most sophisticated employers, but tracking your internal employer brand is less common. Universum’s research indicates that there is a very strong correlation […]

Tell us recruiters — Is being a parent a problem?

Posted by on Nov 10, 2011 in Article | No Comments

Despite generous parental leave, the Swedes are delaying parenthood Women feel stressed in job interviews, when asked about plans to have children   In Sweden, the average age of having […]