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KPIs: Measuring the right thing

KPIs: Measuring the right thing

KPIs: Measuring the right thing

Posted by on Mar 16, 2015 in Article | No Comments

Given how much money organizations are spending on employer branding, it’s interesting to see how well key performance indicators (KPIs) measure those efforts. We found most KPIs focus on internal indicators (e.g. retention and new-hire quality) and […]

How organizations invest in employer branding 

How organizations invest in employer branding 

Posted by on Mar 6, 2015 in Article | No Comments

Do organizations invest more in internal or external employer branding activities? Research indicates that 26% focus their employer branding efforts on external audiences. One way to understand the commitment to employer branding is […]

The Importance of Comprehensive Recruitment Marketing

Posted by on Nov 14, 2013 in Buzz, Insights | No Comments

Christopher Brablc on SmashFly Recruitment Marketing Technology Blog gives the reader a general overview of what should be considered in an organization’s recruitment marketing mix. The situation is complex and […]

4 common Employer Branding challenges until 2015

Posted by on Aug 16, 2012 in Article | No Comments

Universum conducted a survey during the first half of the year, surveying 2,641 professional’s working with their organization’s employer brand. The survey has revealed some key insights on what are […]

Could more effective workforce management replace redundancy?

Posted by on Feb 21, 2012 in Article | No Comments

by Neville Henderson Article was first published in HRZone. As uncertainty over the Eurozone crisis continues to dampen confidence and fears of a double-dip recession continue to loom, it appears […]

Turning culture into statistics

Posted by on Jan 4, 2012 in Article | No Comments

Tracking your external employer brand comes naturally for most sophisticated employers, but tracking your internal employer brand is less common. Universum’s research indicates that there is a very strong correlation […]

Checking your Employer Brand vitals

Checking your Employer Brand vitals

Posted by on Apr 29, 2011 in Article | No Comments

Measuring employer branding is to your strategies what regular health checkups are to your body. Regardless of industry, country or position, it seems those that work with employer branding have […]