Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


 

What does Talent want from your Industry?

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Universum’s Talent Insights Series takes a probing look at the attitudes of Millennials finishing their university studies. Among the questions the report explores:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55 countries. With this perspective, the Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

For employers aiming to hire university graduates, the Talent Insights series offers direction about how to:

  • Define talent attraction strategy
  • Position employer branding
  • Plan what internal changes are needed to create a more attractive work environment for young professionals
  • Help executives understand how to customize messages by market

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SPECIAL RELEASES

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Talent attraction strategies for high-achieving graduates

How graduating students of the Ivy League and Russell Group schools feel about careers and ideal employers.

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emerging-markets-500-x-300

Talent attraction in the emerging markets

It is widely believed that emerging market economies will be the engine that drives global growth into the 21st century and beyound. So it’s not hard to see why all eyes are on the next generation of leaders from these regions.

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startups

Talent attraction for startups

It’s the exciting, tumultuous frontier of our time – the Wild West of the new millennium.

Inspired by the billion-dollar success stories of startups such as Uber, Twitter and Instagram, there’s no shortage of optimistic graduates looking to join one or create their own to seek their fortune.

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INDUSTRY REPORTS

Sign up to one or more and we’ll email you the eBooks.

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Automotive

Are auto manufacturers doing enough to capture the interest of graduates trying to decide between careers in the automotive or technology industry? And what impact do these issues have on automotive hiring?

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Banking-500-x-300

Banking

What do university students look for in future banking employers? What are the actionable steps for HR, recruiting and C-level leadership?

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Tech-500-x-300

Tech

There are few industries in which the search for top talent is as critical – and as difficult – as in the technology industry. What impact does this have on the industry?

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Professional Services

What does young talent look for in future employers? And what are the implications for the professional services industry seeking to hire them?

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Pharma

The pharmaceutical industry is undergoing a massive shift that industry insiders have dubbed PHARMA 3.0. And it’s made the fight for top talent tougher than ever before. Learn more.

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FMCG

The fast-moving consumer goods (FMCG) industry – also known as the consumer packaged goods (CPG) industry – is as fast moving as the products it sells. And as technology evolves, omni-channel retailing is driving change in the FMCG industry at an unprecedented rate. Learn more.

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Energy-eBook

Energy

There was once a time when a job in the oil and gas industry was a golden ticket to a secure and stable future. But not anymore.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

5 Best Practices for Producing Effective Employer Branding / Recruiting Videos

5 Best Practices for Producing Effective Employer Branding / Recruiting Videos

Posted by on Mar 28, 2017 in Article

Within three years, video will represent 82 percent of all IP traffic. In other words, words alone won’t be enough. Successful content strategy will depend on the effective deployment of […]

Building a Global Employer Brand

Building a Global Employer Brand

Posted by on Mar 21, 2017 in Corporate Culture

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in […]

10 Things Recent Grads Are Looking For In A Company

10 Things Recent Grads Are Looking For In A Company

Posted by on Mar 20, 2017 in Article, Recruiting Trends

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared to offer these Millennials what they want? You may think that the new ping pong […]

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