“While many of the top global employers continue to retain their dominant position in our rankings there are a lot of underlying changes in the qualities young talent are looking for that every company needs to pay attention to. We continue to see an increasing demand for employers to clarify and communicate their core purpose, and provide an outlet for entrepreneurialism. We also see a growing need for multinational companies to highlight their local strengths, and not rely too heavily on their international status. We continue to live in a highly connected world, but also a world in which small can be beautiful, and local identity and diversity holds a growing appeal.” Universum CEO, Mats Röjdmark.
