Trends that impact talent attraction and employer branding

Trends that impact talent attraction and employer branding

Universum has identified four macro-trends that are affecting the talent management and employer branding industry based on interactions with employers and our global student research.

1. Information avalanche

Candidates’ knowledge of employers is becoming wider as information becomes more available and accessible. This information avalanche allows candidates to consider working for more companies. This impacts employers on two levels: 1) Identifying and broadcasting your organizational differentiator is crucial; and 2) The ability to convey company culture beyond the boundaries of a company’s physical location is critical to employer brand fulfilment.

2. Free agent nation

Some industries have more temporary workers than ordinary full-time employees and this number is only projected to grow globally. For employers, the challenge is to maintain a common culture and ensure a sense of belonging among temporary workers as well as FTEs.

3. Social media challenge

Companies have yet to realize the promises of social media. Building followers and likes becomes simpler every day, but building engagement and community is undervalued. There is still a limited focus on the internal aspect of social media, i.e. using it to build engagement among employees and find ambassadors.

4. Need for agility

HR needs to adapt to the need for speed in today’s business cycle. When companies’ business focuses shift from one year to another, being able to adapt internal talent becomes paramount. The ability to plan for continuous change becomes a key competitive advantage.