For Dummies®, the world’s bestselling reference series and a Wiley brand, will publish Employer Branding For Dummies, this November. Written by Richard Mosley, Universum’s Global Vice President of Strategy, the book will give companies the tools they need to create and maintain their own distinctive and credible employer identity to enable them to find and attract the employees of their dreams.
We’re excited to publish Employer Branding For Dummies. Investing in effective employer branding is a proven way for companies to recruit and retain the best talent possible and we hope Employer Branding For Dummies will help employers do just that.
Kathy Nebenhaus, Vice President and Publisher at Wiley
We are pleased to partner with such a prestigious publisher as Wiley for this title. Employer branding is becoming a strategic function for most employers and this book will even further the conversation about its importance.
Petter Nylander, Global CEO, Universum
Employer Branding For Dummies will be available in November 2016 and will be available for purchase online and at retailers nationwide in both print and all e-book formats and will cover how to:
Whatever the size of the company, I believe employer branding can help attract the talent needed to succeed, and I will do my best to ensure this new Dummies guide illuminates the way.
Richard Mosley, Global Vice President of Strategy, Universum
This will be the third book Richard Mosley has written on the subject of employer branding. Since co-authoring the first book published on the subject, The Employer Brand in 2005, Richard Mosley has led over 50 employer brand development projects around the world.
For more information please visit Wiley’s website
Universum is the global leader in employer branding, during our 25+ years we have established ourselves in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic advisory, data driven communication and social media solutions for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with over 2000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis Universum surveys over 1,500,000 students and professionals worldwide. Find out more at www.universumglobal.com