Work-life balance is the no. one career goal of college graduates in the US. What does this mean exactly? And how does it affect companies?
Melissa Murray Bailey, President of the Americas at Universum, explains what the Millennial generation wants, by putting it into the perspective of the new upcoming trend: Life Careerism. Interviewed by Peter Clayton at the Recruiting Trends Conference in Las Vegas, Nevada, she helps to clarify the generational mindset and emphasizes what and how employers should address Generation Y.
As Bailey explains, college graduates want to get the most out of their life. They do not want a clear delineation between work and life, but instead what to integrate all the aspects into one. Essentially, the Millennial generation is asking how it can achieve personal goals and ambitions while also pursuing a successful career. In other words, Generation Y doesn’t want to have to choose one over the other, between personal goals and a career, if the two don’t fit together. For companies, the challenge is to address the need of Life Careerism and communicate to Millennials how the organization can help employees accomplish a perfect balance, between personal goals and a career development path that goes hand in hand.
The popular belief that Millennials are job hoppers is also questioned. Bailey points out that Universum’s research shows that Millennials, on the contrary to what people might think, want a secure and stable work environment. At the same time, the pressing issue for companies is to differentiate themselves from all the other companies that graduates are considering. As Bailey emphasizes, most employers lack an authentic, deliberate and distinctive message of what it means to work for them. Therefore, a Millennial who gets into an organization doesn’t really know what to expect to begin with and then the expectations aren’t fulfilled with what the Millennial wants in life. If companies spend more time and are deliberate on how they communicate their messages, Melissa strongly believes that there would be less retention issues with Generation Y and recent graduates would no longer be known for their job hopping behavior.
For more information, feel free to download Universum’s white paper on Life Careerism.