For the second year in a row, Universum celebrates reaching one million respondents. Through surveying students from top universities across the world for over two decades, Universum continues to gather insights on employer preferences as well as general career expectations of students and professionals.
The million milestone was initially met in March 2015 with respondents totaling 1.5 million for that year. Universum is aiming to further increase 2016’s reach.
Data Collection at Universum has undergone a fundamental transformation over the past couple of years. Our team puts an emphasis to understand students and young professionals – what’s important for them, what triggers their attention, which channels they engage in, etc. At all times we stay agile and adapt our efforts accordingly.
We are proud to be able to offer not only a survey, but rather a tool which helps students and young professionals alike to think proactively about their career, understand their strengths, and broaden their perspective on potential employers. We truly value the one million of you who found our tool useful! You make our hard work worth it!
Jaroslav Veresjtjaka, Head of Data Collection and Talent Services
There are many elements to the continued success including improved partner offerings, diligent use of social media, and offering a great user experienced when conducting the survey. Universum now reaches out to 56 markets including Bulgaria, Romania, and Hungary which are new for this year.
Reaching this milestone again shows just how strong our global capabilities are as well as our ability to connect with talent across the globe. We are all extremely proud of our colleagues’ accomplishment and are continuously inspired by their dedication and innovative thinking.
Petter Nylander, CEO at Universum.
Universum is the global leader in employer branding. Advising the leading employers in the world to better understand, attract and recruit talent. During our 25+ years we have established ourselves in 60 markets with 15 offices covering the world. Our solutions are actionable research, strategic advisory, data driven communication solutions – and being a pioneer in social media solutions in the world for talent branding,sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports, with 2,000 partner universities worldwide conducting research on the career and employer preferences of top talent. Universum surveys on an annual basis over 1,500,000 students and professionals worldwide. For more information, go to www.universumglobal.com.