Universum selected as finalists for 2015 Content Marketing Awards

Universum selected as finalists for 2015 Content Marketing Awards


Universum has been selected as finalists in five categories for the Content Marketing Institute’s Content Marking Awards for 2015.

Content marketing and Employer Branding going hand-in-hand.

Universum is honored to place as finalists in five different categories for the 2015 Content Marketing Awards. This is a highly prestigious award presented by the Content Marketing Institute who recognizes the best content marketing projects, agencies, and marketers each year. Previous winners include GE, Microsoft, Google, Walt Disney Company, Volkswagen, and Siemens. Companies that have all held spots in many of Universum’s Most Attractive Employers rankings.

All finalists will be eligible to be selected as Project of the Year, an award for the best overall content marketing which CMA compares to “winning the Oscar for Best Picture.” Winners from all 75 categories will be judged to see who is the “best of the best.”

Universum placing as finalists in so many categories just proves how vitally important content marketing along with employer branding is becoming an essential element to aid management on a strategic level.

Lars Rydtzander, Chief Marketing & Communication Officer, Universum

With five different category placements, Universum has received the largest number of finalist spots by any company.

The categories are:

  • Highest conversion response from a content program
  • Best agency/client content marketing partnership
  • Best overall editorial – digital
  • Best special topic issue
  • Best feature design – print or digital

Over the past year our content marketing strategy has helped our public relations spread even farther and has placed the Universum name at the forefront of employer branding thought leadership.

Jonas Barck, Global Director of Media and Public Relations, Universum

Check out some the nominated content pieces: Millennials: Understanding a misunderstood generation


About Universum:
Universum is an international company that specialize in the field of employer branding. Founded in 1988, its goal was to improve communication between students and the many employers who wished to recruit them. Today, Universum’s mission is to help employers to excel in recruitment and retention by ensuring they pinpoint, understand and rectify any improvements that are needed to their employer brand. Universum delivers a full range of services in a number of areas, including; research, strategic consulting and communication solutions. All of which, enable employers to better understand, attract and retain current or future ideal employees. Universum is a trusted partner to over 1,700 clients, including many fortune 500 companies. Universum also co-operates with 2,000 universities worldwide in conducting research on the career and employment preferences of the world’s top talent. To achieve this Universum annually carries out worldwide surveys involving 1,000,000 students and professionals.

About Content Marketing Awards:
The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2015 Content Marketing Awards include 75 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.