Surveying students at the top universities across the world for over two decades, today Universum celebrates another landmark moment in its history after reaching over one million respondents through its talent survey for the third year in a row.
The future career-seekers that partake in Universum research provide invaluable data to organizations about how their employer brand is perceived and positioned among various target groups and on numerous recruitment markets. This data is used to help organizations understand their external brand image and adjust strategy and communications to become more attractive employers to the right candidates.
Data collection at Universum has undergone a true transformation over the years, going from physically distributing paper questionnaires on campuses around the world to using online surveys, and a variety of innovative solutions, to make the process more cost efficient and effective.
“The Universum Career Test is the world’s largest research on talent’s career expectations and preferences. This year, more than 1.3 million students and professionals shared their thoughts on what they value the most when selecting a future job and employer. With over 2,000 university partners, Universum strives to improve the talent market and contribute to the success of students and employers” said Universum COO, Karl-Johan Hasselström.
Thanks to an improved partner offering, the continued use of social media, and a vastly improved user experience when conducting the survey, Universum is able to reach a broader audience like never before.
“For over 26 years, Universum has been the best at engaging students and future talent. With a dedicated team of over 17 members spread around the world, I can proudly say that we work with over 2,000 university partners and hundreds of local and global student associations to identify trends and relevant insights to improve the talent market” said Universum’s Global Head of Data Collection, Juan Figueroa. He continued “Our ultimate goal is to contribute to the success of students and employers”.
Universum is the global leader in employer branding, during our 25+ years we have established ourselves in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic advisory, data driven communication and social media solutions for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with over 2000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis Universum surveys over 1,500,000 students and professionals worldwide. Find out more at www.universumglobal.com