Universum wins two gold at Content Marketing Awards

Universum wins two gold at Content Marketing Awards


Global leader in employer branding Universum wins two gold at Content Marketing Institute’s Content Marketing Awards

Stockholm, July 27, 2015 – After being nominated for five awards, Universum is proud to announce that they have won gold in two of the categories. Universum worked closely with their agency King Content throughout this journey that started in 2014.

Universum grabbed the top spots for Best Agency/Client Partnership and Highest Conversion Response from a Content Program up against big brand names such as Lenovo, Xerox, and Quiznos.

Universum together with King Content developed a content strategy and execution model using upcoming research into the millennial generation. Universum and King Content worked closely to ensure that the materials and work created was suitable for all in-house departments to use in their work such as PR, marketing and research. With this, Universum had a strategy for the first time including an implementation and execution plan with a key focus on demonstrable ROI.

“It was amazing to work with content that is not only beautiful but also very insightful with a foundation from both Universum data but also external findings. It has taken our global media relationships to new levels,” says Jonas Barck, Global Director of Media and Public Relations, Universum.

Combining highly targeted themed content packs (made up of eBooks, articles, infographics and social media content) with organic amplification efforts, we were able to achieve a massive return on investment of 257%.

“The partnership with Universum has been a very rewarding one for both sides, I believe. Obviously, the results have been extraordinary from an awareness, lead and revenue generation perspective. Most importantly though, there were two key things happening on the client’s side that made this a success where others may have failed. First, the client was willing to take a risk and try a totally new approach – they bought into the philosophy of content marketing and committed to it. Second, they had a CMO in Lars who was passionate about measuring the impact of content right through to sales. Sure, the thinking, the creative, the execution, everything had to be great. But in Universum we have found a client who really wanted to do this the right way, all the way through. We couldn’t ask for a better partner,” expressed Todd Wheatland, Global Head of Strategy, King Content.

“These awards recognize the fantastic journey we have taken together with King Content over the last 12 months. The effort has been on a global level where our divisions in all regions have implemented and executed the strategy flawlessly. As a credible advisor to the world’s leading organizations, it is important we continue to progress and innovate and are recognized as one of the best global marketers,” added Lars Rydtzander, Global CMO, Universum.

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2015 Content Marketing Awards include 75 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.

About Universum

Universum is an international company which specializes in the field of employer branding. Founded in 1988, its goal was to improve communication between students and the employers who want to recruit them. Today, Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. Universum is a trusted partner to over 1,700 clients, including many Fortune 500 companies, and co-operates with more than 2,000 universities worldwide to conduct research on the career and employer preferences of top talent. Universum surveys on an annual basis 1,000,000 students and professionals worldwide. For more information, go to www.universumglobal.com

About King Content
King Content is a leading global content marketing agency, recognised for creating award-winning end-to-end content marketing strategies. With an ever-growing roster of blue-chip clients, offices in Sydney, Melbourne, Singapore, London, New York and Hong Kong, and its continued ability to attract the best digital and content marketing talent, King Content is an experienced, dynamic and trusted global content marketing partner. www.kingcontent.com.au