Use Google+ for your employment marketing for three reasons – search engine optimization (SEO), Google hashtags and lastly YouTube comments. Yes, Facebook is still the most widely used social media channel, but others like Twitter, Pinterest, Instagram and even Google+ all have their benefits and reasons for being. Employer branding professionals need to keep an open mind and embrace all communication channels, Google+ being one of them.
As Alex Honeysett explains in her article on the Muse, Google+ is a serious contender in the social media arena. Here are three reasons why.
Content on Google+ counts to your overall SEO ranking as it indexes information on the social channel similarly to other web pages. Your posts thus become searchable; and they both land up higher and stay longer in search results as opposed to updates on Facebook.
Google+ hashtags will now be available when searching. If you look for a topic with a hashtag, it’ll now appear on the right-hand side, as well as below. The content is now made extremely visible. Moreover, the hashtags allow you to both target followers and people outside of your network based on the right keywords.
For all employer branding professionals that rely heavily on YouTube to get their message out there, it means that if comments on videos are supported by Google+, you will probably need a Google+ page in the end.
To be or not to be on Google+ is your call. Yet as all communication professionals struggle with their online presence, it makes no sense to not use a product that is delivered by the world’s number one search engine itself. Moreover Google+ will play an important role in how HR professionals use social profiling to determine the cultural fit of a candidate. With it, you can easily follow interesting prospects, create different types of groups, and adapt your communications accordingly. Only good can come from using Google+.
Honeysett, Alex (2013). Should your company be on Google +? The Muse. [Online] Available from: http://www.thedailymuse.com/toolsskills/should-your-company-be-on-google/ [Accessed: 21 October 2013]