Global Insights On How Students Currently View Companies
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Universum Global has just released its 10th annual World’s Most Attractive Employers report. This year Universum surveyed over 225,000 business and engineering/IT students in the world’s 12 largest economies (Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, the UK and the US) and asked them to provide insight on company characteristics they find most attractive in a potential employer as well as who they perceive to be their ideal employer.
“One of the best things about Universum’s WMAE ranking is that after three years, five years, a decade, you start to notice more than short-term trends, and can see past the winners or losers of a specific industry or category for that one year” Universum CEO, Petter Nylander.
The WMAE are at the forefront of emerging employer branding trends and tactics, but are also at the root of evolutionary adjustments. By following the world’s most attractive employers, we can analyze the desires of talent to learn how those desires align with the perception of the companies themselves. Understanding the motivations of candidates will help organizations of any size be better prepared to attract and retain talent.
This year’s report dives into the global employer branding tactics that are resonating with the upcoming workforce and provides information and comparisons to allow businesses to emulate tactics in their own employer brand strategy.