Research from Universum uncovers university students' attitudes about global employers and what drives their career decision-making.
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Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.
Widespread recognition that employer brand must shape the experience of your brand, not just perception. Not long ago, employer branding felt more like an exercise in wishful thinking. Companies would […]
This is what some of our customers have to say.
“Partnering with Univerum was key to understand our attractiveness for different degrees in different universities and to draw a strategy that covers some of our core activities, such as strengthening the employer brand, recruiting young talent, fostering pipeline for critical areas and relationship / communication through social media.”
Iongju Almeida- Recruitment & Talent Acquisition, J&J
“When I think about the insights that Universum provides for us and how valuable it is to our company, I think about the strategy that we use and the approach we have to try to attract really world class talent and we couldn’t do it without Universum’s Insights. What they provide is a really good understanding of who are Talent are that we are looking for and what they want.”
Amida Patel- Altria
“Now that we have a more data driven approach on not only what Shell requires but what the candidate require as well, we’ve been able to develop a strong value proposition and position it to meet the candidates expectations, so we look to ensure that we don’t over sell or over promise. Without Universum we would have never have had the success in terms of the strength of our employer brand in the key sourcing markets, or our ability to reduce our Recruitment costs by over 70 per cent.”
Navjot Singh- Global Marketing Manager & Recruitment & HR Communication Manager, Shell
“At Northeastern, we produce talent that organizations hopefully want to hire. The data that Universum is able to generate through their surveys give us greater insight into the minds of our own students than we get otherwise in what they value in an employer and what they are looking for in their careers.”
Bob Blanchette- The D’Amore-McKim School of Business, Northeastern
“Employer branding is extremely important – it’s your reputation. Universum has really helped us with our employer brand, focusing on the things that our target audience thinks is really important.”
Barb Nee- Campus Field Strategy Leader, EY
“There are not many other organizations you can find that can tap into students the way that Universum does.”
Ernest Adams- Director Global University Recruiting, DANAHER