Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


We’re Universum: The Global Leader in Employer Branding.

We provide actionable insights and brand activation services to help you attract, recruit and retain Talent. For almost 30 years we’ve been doing for employers what marketers do for products, developing and executing strategies to market employer brands. Our focus is on empowering our clients to make the right decisions and take actions, enabling them to overcome challenges and achieve strategic objectives. Over 1700 companies work with us – Why don’t you? Start your journey »

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Access free white papers, insights videos, webinars and other tools to help build deeper relationships with your target talent.

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White papers about employer branding

Insight Reports

White papers and best practices from the world's leading employer brands.

Ideal Employer Rankings by Universum

Videos & Webinars

The latest employer branding trends and research results.

Employer Branding Assessment Tests

Guides & Assessments

Access free assessment tools to discover the strength of your employer brand and get tips on how to attract more top talent.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Millennials are seeking purpose and innovation

Millennials are seeking purpose and innovation

Posted by on Jun 24, 2015 in Press Releases

And the World’s Most Attractive Employers are delivering just that Business and engineering/IT students in the world’s 12 largest economies have chosen their favorite employers. More than 240,000 respondents in […]

FMCG is as Fast Moving as the Products It Sells

FMCG is as Fast Moving as the Products It Sells

Posted by on Jun 17, 2015 in Article

Technological progress has changed almost every industry in the past few years, but disruption has been especially high in the fast-moving consumer goods (FMCG) industry. Omni-channel retailing, or the process of selling goods seamlessly […]

Why is maintaining your employer brand so important now?

Why is maintaining your employer brand so important now?

Posted by on Jun 17, 2015 in Article

Everyone’s talking about employer branding, and for good reason. Nearly a decade has passed since the “talent gap,” and yet we haven’t quite discerned how to move forward. Attracting quality […]

Understanding a misunderstood generation

MILLENNIALS — A six-part series

Universum in the press:

Universum partners with CNN, Wall street journal, China Daily, Le Monde, Forbes, Metro and many more of the world's largest news sites.

Every year, Universum rankings are published by the world's largest media companies. The combined circulation of these partnerships exceeds 12 million graduate and experienced hires.

Employer Attractiveness Rankings

Universum's Ideal Employer Rankings reveal which companies talent are most likely to apply for jobs at.
It is recognized as one of the critical scores in determining a company's ability to both attract and retain talent.

Today's Ideal Employers

We survey over 1 000 000 students and young professionals annually. Our research and 25 years of experience make up the foundation for all our insights and factual advice for HR, talent acquisition, recruitment and marketing professionals.

View all our Employer Rankings

Ideal Employer Rankings by Universum

National Ideal Employers

Every year, the top employers as selected by students and professionals are published. See who's on top this year in your country.

Ideal Employer Rankings by Universum

Regional Employer Rankings

Employers with consistent messaging, strong cross-border awareness and consideration become regionally ranked. Discover top-ranked employers in Asia-Pacific, Europe, Scandinavia and the Middle East.

Ideal Employer Rankings by Universum

Global Employer Ranking

Employers ranked in the top 90% of all companies, in at least six of the top 12 largest economies, are awarded the distinction of the "World's most Attractive employers.

More than 1700 employers work with us, all over the world.

Why don’t you?

Get started today!

Take Their Word for it

This is what some of our customers have to say.

Recruitment & Talent Acquisition, J&J

“Partnering with Univerum was key to understand our attractiveness for different degrees in different universities and to draw a strategy that covers some of our core activities, such as strengthening the employer brand, recruiting young talent, fostering pipeline for critical areas and relationship / communication through social media.”

Iongju Almeida

- Recruitment & Talent Acquisition, J&J
Altria

“When I think about the insights that Universum provides for us and how valuable it is to our company, I think about the strategy that we use and the approach we have to try to attract really world class talent and we couldn’t do it without Universum’s Insights. What they provide is a really good understanding of who are Talent are that we are looking for and what they want.”

Amida Patel

- Altria
Global Marketing Manager & Recruitment & HR Communication Manager, Shell

“Now that we have a more data driven approach on not only what Shell requires but what the candidate require as well, we’ve been able to develop a strong value proposition and position it to meet the candidates expectations, so we look to ensure that we don’t over sell or over promise. Without Universum we would have never have had the success in terms of the strength of our employer brand in the key sourcing markets, or our ability to reduce our Recruitment costs by over 70 per cent.”

Navjot Singh

- Global Marketing Manager & Recruitment & HR Communication Manager, Shell
The D’Amore-McKim School of Business, Northeastern

“At Northeastern, we produce talent that organizations hopefully want to hire. The data that Universum is able to generate through their surveys give us greater insight into the minds of our own students than we get otherwise in what they value in an employer and what they are looking for in their careers.”

Bob Blanchette

- The D’Amore-McKim School of Business, Northeastern
Campus Field Strategy Leader, EY

“Employer branding is extremely important – it’s your reputation. Universum has really helped us with our employer brand, focusing on the things that our target audience thinks is really important.”

Barb Nee

- Campus Field Strategy Leader, EY
Director Global University Recruiting, DANAHER

“There are not many other organizations you can find that can tap into students the way that Universum does.”

Ernest Adams

- Director Global University Recruiting, DANAHER