Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Training and Development

Begin your employer branding journey and discover strategies
to level the playing field and recruit top talent with our easy-to-use toolkits and online training.

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Get Insights, Build Strategy, Activate

Research Memberships and Consulting solutions

Access company-specific data and harness actionable insights with solutions that will take your organisation’s recruitment strategy to the next level.

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Employer Branding Academy

Get the tools and knowledge to secure success for you and your company

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What does Talent want from your Industry?

Made up of eight separate eBooks (four industry specific reports and four special releases), Universum’s 2016 Future Talent Insights Series investigates the attitudes and behaviors of Millennials finishing their university studies.

Your Solutions

Explore a comprehensive range of solutions, from industry insight reports and data dashboards to content analysis platforms accessed via large enterprise membership packages.

Choose between a wide range of solutions

On demand talent data portal – Universum Access

Dig into your talent data, use our social listening and analytics tool, download insight reports, watch webinars, and connect with our analysts.

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Get your score and compare it to the best employers

Take our test and get your employer brand score, based on a 9-step model. Discover your strengths and challenges on a personal and organizational level.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

The Banking Scramble for Fintech Talent

The Banking Scramble for Fintech Talent

Posted by on Oct 19, 2016 in Article

With great Fintech (financial technology) startup companies come great resolutions. The superheroes of the STEM (Science, Technology, Engineering, Math) talent pool are not only evolving with the technological times, but […]

6 Recommendations for Attracting Business & STEM Talent to the Energy Industry

6 Recommendations for Attracting Business & STEM Talent to the Energy Industry

Posted by on Oct 13, 2016 in Article

Over the last 24 months, energy firms have struggled mightily due to a prolonged slide in commodity prices. While boom and bust cycles aren’t anything new for the sector, companies are reconsidering whether mass hiring and […]

Universum Release New Energy Industry Report

Universum Release New Energy Industry Report

Posted by on Oct 11, 2016 in Press Releases

Stockholm, October 11th – Today Universum launched the third industry report as part of its Future Talent Insight Series, which focuses on the Energy Industry and the business and STEM students interested in […]

Take Their Word for it

This is what some of our customers have to say.

Recruitment & Talent Acquisition, J&J

“Partnering with Univerum was key to understand our attractiveness for different degrees in different universities and to draw a strategy that covers some of our core activities, such as strengthening the employer brand, recruiting young talent, fostering pipeline for critical areas and relationship / communication through social media.”

Iongju Almeida- Recruitment & Talent Acquisition, J&J


“When I think about the insights that Universum provides for us and how valuable it is to our company, I think about the strategy that we use and the approach we have to try to attract really world class talent and we couldn’t do it without Universum’s Insights. What they provide is a really good understanding of who are Talent are that we are looking for and what they want.”

Amida Patel- Altria

Global Marketing Manager & Recruitment & HR Communication Manager, Shell

“Now that we have a more data driven approach on not only what Shell requires but what the candidate require as well, we’ve been able to develop a strong value proposition and position it to meet the candidates expectations, so we look to ensure that we don’t over sell or over promise. Without Universum we would have never have had the success in terms of the strength of our employer brand in the key sourcing markets, or our ability to reduce our Recruitment costs by over 70 per cent.”

Navjot Singh- Global Marketing Manager & Recruitment & HR Communication Manager, Shell

The D’Amore-McKim School of Business, Northeastern

“At Northeastern, we produce talent that organizations hopefully want to hire. The data that Universum is able to generate through their surveys give us greater insight into the minds of our own students than we get otherwise in what they value in an employer and what they are looking for in their careers.”

Bob Blanchette- The D’Amore-McKim School of Business, Northeastern

Campus Field Strategy Leader, EY

“Employer branding is extremely important – it’s your reputation. Universum has really helped us with our employer brand, focusing on the things that our target audience thinks is really important.”

Barb Nee- Campus Field Strategy Leader, EY

Director Global University Recruiting, DANAHER

“There are not many other organizations you can find that can tap into students the way that Universum does.”

Ernest Adams- Director Global University Recruiting, DANAHER

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