The most important divide in today’s talent market runs between employers who prefer to stick with their gut feelings and trusted ways of working, oblivious to challenges, and employers who view talent as a strategic and competitive asset. Learn how to become the latter.
Your people can help to make or break your reputation. Think the effect the Banker stereotype has had on financial sector organisations, or how the actions of one mis-guided employee can cause front page news for all the wrong reasons. Its time to embrace the employer brand.
The annual Milkround is resource heavy, expensive and leaves most graduate recruiters in need of a prolonged holiday. Unfortunately, to reach top talent campus cannot be beaten.
Employer branding is in its third decade, with more information, tools and techniques available than ever before. However, boasting of a successful employer brand is still the preserve of a small club of employers.
Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company's ability in attracting, recruiting and retaining ideal employees – referred to as Top Talent in recruitment – and helps secure the achievement of the company’s business plan.
Employers are having an increasingly harder time getting students engaged in their organization. The Boston Consulting Group in Belgium presents a perfect example of how to achieve this by also helping the community. They invited students to participate in a compelling case competition with a real-world, social issue. Employer branding at its best!