Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Training and Development

Begin your employer branding journey and discover strategies
to level the playing field and recruit top talent with our easy-to-use toolkits and online training.

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Memberships

Access company-specific data and harness actionable insights with solutions that will take your organisation’s recruitment strategy to the next level.

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Generations Series 2017

A new series of eBooks by Universum, INSEAD Emerging Markets Institute, The HEAD Foundation and MIT Leadership Center.

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Who is Universum?

Universum is the global leader in Employer Branding. We work with top universities, alumni groups, and professional organizations to gather insights from students and professionals in 60 countries in order to advise employers on how to attract and retain talent that fits their culture and purpose.

Choose between a wide range of solutions

On demand talent data portal – Universum Access

Dig into your talent data, use our social listening and analytics tool, download insight reports, watch webinars, and connect with our analysts.

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Get your score and compare it to the best employers

Take our test and get your employer brand score, based on a 9-step model. Discover your strengths and challenges on a personal and organizational level.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Employer Branding for Dummies® to be published in March

Employer Branding for Dummies® to be published in March

Posted by on Feb 23, 2017 in Article, Press Releases

Universum and Wiley form publishing partnership to give employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs.   […]

4 Research Backed Recommendations for Steering a Multigenerational Workplace

4 Research Backed Recommendations for Steering a Multigenerational Workplace

Posted by on Feb 9, 2017 in Article

Are younger generations truly so different? Or is it possible that as they age and gain experience at work, they begin to behave a lot like their older peers? To tie […]

A Brave New Workplace with Gen X, Y and Z

A Brave New Workplace with Gen X, Y and Z

Posted by on Jan 24, 2017 in Article, Press Releases

Universum Releases New Generations Series in Collaboration with INSEAD Emerging Markets Institute, The HEAD Foundation and MIT Leadership Center Stockholm, January 24th – As organizations seek to optimize the work […]