Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


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Generations Series 2017

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Who is Universum?

Universum is the global leader in Employer Branding. We work with top universities, alumni groups, and professional organizations to gather insights from students and professionals in 60 countries in order to advise employers on how to attract and retain talent that fits their culture and purpose.

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On demand talent data portal – Universum Access

Dig into your talent data, use our social listening and analytics tool, download insight reports, watch webinars, and connect with our analysts.

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Take our test and get your employer brand score, based on a 9-step model. Discover your strengths and challenges on a personal and organizational level.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

7 Unique Campus Recruiting Events That Aren’t a Career Fair

7 Unique Campus Recruiting Events That Aren’t a Career Fair

Posted by on Apr 24, 2017 in Employment

Career fairs are the foundation of building a brand on campus. Many companies have clear ideas on making the most of career fairs, but in order to really stand out […]

Mind the Gap: How Generations View Leadership

Mind the Gap: How Generations View Leadership

Posted by on Apr 20, 2017 in Article

There is no universal approach to leadership. The screaming drill sergeant might work with privates going through boot camp, but probably not with sixth graders at your local middle school. […]

Employer Branding Nightmares: The Cost of a Bad Reputation

Employer Branding Nightmares: The Cost of a Bad Reputation

Posted by on Apr 17, 2017 in Employment

The number of Americans who quit their jobs climbed to one of the highest levels this country has seen since before the Great Recession. A staggering 2.98 million workers voluntarily […]