We’re Universum: The Global Leader in Employer Branding.
We provide actionable insights and brand activation services to help you attract, recruit and retain Talent. For almost 30 years we’ve been doing for employers what marketers do for products, developing and executing strategies to market employer brands. Our focus is on empowering our clients to make the right decisions and take actions, enabling them to overcome challenges and achieve strategic objectives. Over 1700 companies work with us – Why don’t you? Start your journey »
There is a lot of data out there. We help you discover the most important parts to achieve your hiring and retention goals.
For almost 30 years, Universum has been surveying students and professionals. This has created the largest body of career preference data in the world.
Drive authentic and approachable conversations with your target talent using best practices and tools.
Sharpen your Employer Branding Skills.
Access free white papers, insights videos, webinars and other tools to help build deeper relationships with your target talent.
White papers and best practices from the world's leading employer brands.
Videos & Webinars
The latest employer branding trends and research results.
Guides & Assessments
Access free assessment tools to discover the strength of your employer brand and get tips on how to attract more top talent.
Tomorrow's thinking. Available today.
Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.
On some days your Mr Whippy ice cream van doesn’t sell much ice cream. Why? Well you first need to understand the kind of people who’re likely to perform well […]
Understanding a misunderstood generation
MILLENNIALS — A six-part series
Universum in the press:
Universum partners with CNN, Wall street journal, China Daily, Le Monde, Forbes, Metro and many more of the world's largest news sites.
Every year, Universum rankings are published by the world's largest media companies. The combined circulation of these partnerships exceeds 12 million graduate and experienced hires.
Employer Attractiveness Rankings
Universum's Ideal Employer Rankings reveal which companies talent are most likely to apply for jobs at.
It is recognized as one of the critical scores in determining a company's ability to both attract and retain talent.
Today's Ideal Employers
We survey over 1 000 000 students and young professionals annually. Our research and 25 years of experience make up the foundation for all our insights and factual advice for HR, talent acquisition, recruitment and marketing professionals.
National Ideal Employers
Every year, the top employers as selected by students and professionals are published. See who's on top this year in your country.
Regional Employer Rankings
Employers with consistent messaging, strong cross-border awareness and consideration become regionally ranked. Discover top-ranked employers in Asia-Pacific, Europe, Scandinavia and the Middle East.
Global Employer Ranking
Employers ranked in the top 90% of all companies, in at least six of the top 12 largest economies, are awarded the distinction of the "World's most Attractive employers.
More than 1700 employers work with us, all over the world.
Why don’t you?
Take Their Word for it
This is what some of our customers have to say.
“Partnering with Univerum was key to understand our attractiveness for different degrees in different universities and to draw a strategy that covers some of our core activities, such as strengthening the employer brand, recruiting young talent, fostering pipeline for critical areas and relationship / communication through social media.”
Iongju Almeida- Recruitment & Talent Acquisition, J&J
“When I think about the insights that Universum provides for us and how valuable it is to our company, I think about the strategy that we use and the approach we have to try to attract really world class talent and we couldn’t do it without Universum’s Insights. What they provide is a really good understanding of who are Talent are that we are looking for and what they want.”
Amida Patel- Altria
“Now that we have a more data driven approach on not only what Shell requires but what the candidate require as well, we’ve been able to develop a strong value proposition and position it to meet the candidates expectations, so we look to ensure that we don’t over sell or over promise. Without Universum we would have never have had the success in terms of the strength of our employer brand in the key sourcing markets, or our ability to reduce our Recruitment costs by over 70 per cent.”
Navjot Singh- Global Marketing Manager & Recruitment & HR Communication Manager, Shell
“At Northeastern, we produce talent that organizations hopefully want to hire. The data that Universum is able to generate through their surveys give us greater insight into the minds of our own students than we get otherwise in what they value in an employer and what they are looking for in their careers.”
Bob Blanchette- The D’Amore-McKim School of Business, Northeastern
“Employer branding is extremely important – it’s your reputation. Universum has really helped us with our employer brand, focusing on the things that our target audience thinks is really important.”
Barb Nee- Campus Field Strategy Leader, EY
“There are not many other organizations you can find that can tap into students the way that Universum does.”
Ernest Adams- Director Global University Recruiting, DANAHER
With locations around the world, Universum is a global firm with central offices in Stockholm, Sweden.