Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


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Access free white papers, insights videos, webinars and other tools to help build deeper relationships with your target talent.

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White papers about employer branding

Insight Reports

White papers and best practices from the world's leading employer brands.

Ideal Employer Rankings by Universum

Videos & Webinars

The latest employer branding trends and research results.

Employer Branding Assessment Tests

Guides & Assessments

Access free assessment tools to discover the strength of your employer brand and get tips on how to attract more top talent.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

How Millennials View Work-Life Balance

How Millennials View Work-Life Balance

Posted by on Dec 15, 2014 in Article

Millennials will represent the majority of the workforce within the next few years. Employers that grasp the importance of understanding millennials will be better positioned to adjust their employer branding […]

How Do Millennials See the Future?

How Do Millennials See the Future?

Posted by on Dec 11, 2014 in Article

Companies and organizations seeking to attract the best and brightest talent need to know what kind of recruitment will draw these individuals to their door. Many such professionals will be […]

Instant feedback is the norm for Millennials

Instant feedback is the norm for Millennials

Posted by on Dec 8, 2014 in Article

Ready for your annual review…I’ll text you 3 hours. That’s how long I block off twice a year to provide feedback for each of my direct reports. One hour for […]

Universum at a glance

The data, insights and activation solutions to understand, attract and retain top talent.

Insight Access

There is a lot of data out there. We help you discover the most important parts to achieve your hiring and retention goals.

employer brand stuff

Talent Activation

Drive authentic and approachable conversations with your target talent using best practices and tools.

Employer Branding Activation Strategy Employer Branding Activation Platform Employer Branding Digital Campaigns

Our Research

For over 25 years, Universum has been surveying students and professionals. This has created the largest body of career preference data in the world.

700 000 students surveyed in 40 markets
Universum in the press:

Universum partners with CNN, Wall street journal, China Daily, Le Monde, Forbes, Metro and many more of the world's largest news sites.

Every year, Universum rankings are published by the world's largest media companies. The combined circulation of these partnerships exceeds 12 million graduate and experienced hires.

Employer Attractiveness Rankings

Universum's Ideal Employer Rankings reveal which companies talent are most likely to apply for jobs at.
It is recognized as one of the critical scores in determining a company's ability to both attract and retain talent.

Today's Ideal Employers

We survey over 700 000 students and young professionals annually. Our research and 25 years of experience make up the foundation for all our insights and factual advice for HR, talent acquisition, recruitment and marketing professionals.

View all our Employer Rankings

Ideal Employer Rankings by Universum

National Ideal Employers

Every year, the top employers as selected by students and professionals are published. See who's on top this year in your country.

Ideal Employer Rankings by Universum

Regional Employer Rankings

Employers with consistent messaging, strong cross-border awareness and consideration become regionally ranked. Discover top-ranked employers in Asia-Pacific, Europe, Scandinavia and the Middle East.

Ideal Employer Rankings by Universum

Global Employer Ranking

Employers ranked in the top 90% of all companies, in at least six of the top 12 largest economies, are awarded the distinction of the "World's most Attractive employers.

More than 1200 employers work with us, all over the world.

Why don’t you?

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Take Their Word for it

This is what some of our customers have to say.

Recruitment & Talent Acquisition, J&J

“Partnering with Univerum was key to understand our attractiveness for different degrees in different universities and to draw a strategy that covers some of our core activities, such as strengthening the employer brand, recruiting young talent, fostering pipeline for critical areas and relationship / communication through social media.”

Iongju Almeida

- Recruitment & Talent Acquisition, J&J
Altria

“When I think about the insights that Universum provides for us and how valuable it is to our company, I think about the strategy that we use and the approach we have to try to attract really world class talent and we couldn’t do it without Universum’s Insights. What they provide is a really good understanding of who are Talent are that we are looking for and what they want.”

Amida Patel

- Altria
Global Marketing Manager & Recruitment & HR Communication Manager, Shell

“Now that we have a more data driven approach on not only what Shell requires but what the candidate require as well, we’ve been able to develop a strong value proposition and position it to meet the candidates expectations, so we look to ensure that we don’t over sell or over promise. Without Universum we would have never have had the success in terms of the strength of our employer brand in the key sourcing markets, or our ability to reduce our Recruitment costs by over 70 per cent.”

Navjot Singh

- Global Marketing Manager & Recruitment & HR Communication Manager, Shell
The D’Amore-McKim School of Business, Northeastern

“At Northeastern, we produce talent that organizations hopefully want to hire. The data that Universum is able to generate through their surveys give us greater insight into the minds of our own students than we get otherwise in what they value in an employer and what they are looking for in their careers.”

Bob Blanchette

- The D’Amore-McKim School of Business, Northeastern
Campus Field Strategy Leader, EY

“Employer branding is extremely important – it’s your reputation. Universum has really helped us with our employer brand, focusing on the things that our target audience thinks is really important.”

Barb Nee

- Campus Field Strategy Leader, EY
Director Global University Recruiting, DANAHER

“There are not many other organizations you can find that can tap into students the way that Universum does.”

Ernest Adams

- Director Global University Recruiting, DANAHER

Global Locations

With 28 locations around the world, Universum is a global firm with central offices in Stockholm, Sweden.