Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Employer Branding that gives results

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Access company-specific data and harness actionable insights with solutions that will take your organisation’s recruitment strategy to the next level.

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Generations Series 2017

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Who is Universum?

Universum is the global leader in Employer Branding. We work with top universities, alumni groups, and professional organizations to gather insights from students and professionals in 60 countries in order to advise employers on how to attract and retain talent that fits their culture and purpose.

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On demand talent data portal – Universum Access

Dig into your talent data, use our social listening and analytics tool, download insight reports, watch webinars, and connect with our analysts.

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Get your score and compare it to the best employers

Take our test and get your employer brand score, based on a 9-step model. Discover your strengths and challenges on a personal and organizational level.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

5 Best Practices for Producing Effective Employer Branding / Recruiting Videos

5 Best Practices for Producing Effective Employer Branding / Recruiting Videos

Posted by on Mar 28, 2017 in Article

Within three years, video will represent 82 percent of all IP traffic. In other words, words alone won’t be enough. Successful content strategy will depend on the effective deployment of […]

Building a Global Employer Brand

Building a Global Employer Brand

Posted by on Mar 21, 2017 in Corporate Culture

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in […]

10 Things Recent Grads Are Looking For In A Company

10 Things Recent Grads Are Looking For In A Company

Posted by on Mar 20, 2017 in Article, Recruiting Trends

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared to offer these Millennials what they want? You may think that the new ping pong […]