Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.

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Training and Development

Begin your employer branding journey and discover strategies
to level the playing field and recruit top talent with our easy-to-use toolkits and online training.

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Get Insights, Build Strategy, Activate

Research Memberships and Consulting solutions

Access company-specific data and harness actionable insights with solutions that will take your organisation’s recruitment strategy to the next level.

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Employer Branding Academy

Get the tools and knowledge to secure success for you and your company

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Who are the World's Most Attractive Employers?

Research from Universum uncovers university students' attitudes about global employers and what drives their career decision-making.

Your Solutions

Explore a comprehensive range of solutions, from industry insight reports and data dashboards to content analysis platforms accessed via large enterprise membership packages.

Choose between a wide range of solutions

On demand talent data portal – Universum Access

Dig into your talent data, use our social listening and analytics tool, download insight reports, watch webinars, and connect with our analysts.

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Get your score and compare it to the best employers

Take our test and get your employer brand score, based on a 9-step model. Discover your strengths and challenges on a personal and organizational level.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Inspiring purpose among employees

Inspiring purpose among employees

Posted by on Aug 30, 2016 in Article

In addition to surveying young talent entering the job market, Universum also surveys employees inside organizations who work to attract future talent. What can employers – particularly those inside the […]



Posted by on Aug 29, 2016 in Press Releases

August 24, 2016, Dubai: Universum’s Middle East Talent Survey 2016 presents key findings from more than 7,600 students in 30 universities throughout the UAE. This year’s survey reveals many surprising results, […]

Don’t forget about metrics

Don’t forget about metrics

Posted by on Aug 25, 2016 in Article

Everyone talks about metrics, but fewer than half use data-driven decision making frequently. Small companies in particular struggle to leverage data. Over the past five years, HR organizations have undergone […]

Take Their Word for it

This is what some of our customers have to say.

Recruitment & Talent Acquisition, J&J

“Partnering with Univerum was key to understand our attractiveness for different degrees in different universities and to draw a strategy that covers some of our core activities, such as strengthening the employer brand, recruiting young talent, fostering pipeline for critical areas and relationship / communication through social media.”

Iongju Almeida- Recruitment & Talent Acquisition, J&J


“When I think about the insights that Universum provides for us and how valuable it is to our company, I think about the strategy that we use and the approach we have to try to attract really world class talent and we couldn’t do it without Universum’s Insights. What they provide is a really good understanding of who are Talent are that we are looking for and what they want.”

Amida Patel- Altria

Global Marketing Manager & Recruitment & HR Communication Manager, Shell

“Now that we have a more data driven approach on not only what Shell requires but what the candidate require as well, we’ve been able to develop a strong value proposition and position it to meet the candidates expectations, so we look to ensure that we don’t over sell or over promise. Without Universum we would have never have had the success in terms of the strength of our employer brand in the key sourcing markets, or our ability to reduce our Recruitment costs by over 70 per cent.”

Navjot Singh- Global Marketing Manager & Recruitment & HR Communication Manager, Shell

The D’Amore-McKim School of Business, Northeastern

“At Northeastern, we produce talent that organizations hopefully want to hire. The data that Universum is able to generate through their surveys give us greater insight into the minds of our own students than we get otherwise in what they value in an employer and what they are looking for in their careers.”

Bob Blanchette- The D’Amore-McKim School of Business, Northeastern

Campus Field Strategy Leader, EY

“Employer branding is extremely important – it’s your reputation. Universum has really helped us with our employer brand, focusing on the things that our target audience thinks is really important.”

Barb Nee- Campus Field Strategy Leader, EY

Director Global University Recruiting, DANAHER

“There are not many other organizations you can find that can tap into students the way that Universum does.”

Ernest Adams- Director Global University Recruiting, DANAHER

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