How can you be known as a great company and place to work? The answer is to be a great company! The hard part is getting there with a compelling employment brand and effective corporate vision and values.
With unemployment rates still high, why is there a growing talent gap? The available talent is still lacking the baseline skills that organizations need to thrive.
Are you intentional about your employer brand? If you aren’t certain on what values and position your organization stands for, how can you deliver this message to prospective talent?
Most companies actually do have very different employee value propositions, but end up communicating the same thing to potential candidates. Organizations throw out common buzzwords without actually thinking what they mean for their own purpose and what they could mean for another company.
Annual salary reviews are no one’s favorite tasks with both parties feeling sour over the outcome. However, there is one deal you can offer them that pleases both parties and leaves the employee with a refreshed sense of engagement.
When designing your career website it helps to think of it like marketing to your customers. Candidates are browsing for jobs and ultimately buying their position based on the value that can be exchanged. Here are some takeaways to think about when creating your career website.