Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


  • Survey specifics
  • participants: 65,679 students

  • universities: 312

  • employer evaluations: 219,194

  • field period: Dec 2012 to March 2013

The results of the American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Students are targeted separately according to their main field of study. Please select the field of study which is of interest to you.

What do YOUR target candidates want?

Get a free preview into the Top 10 job preferences for engineering, computer science, business, natural science, and humanities students.

Contact our experts:

Melissa Murray Bailey : President Americas

Melissa Murray Bailey

President Americas

melissa.bailey
+1 202 679 0103

new york

Ankita Modi : Employer Branding Consultant

Ankita Modi

Employer Branding Consultant

ankita.modi

new york

David Brudenell : Global VP, Product | Head of Digital, Americas

David Brudenell

Global VP, Product | Head of Digital, Americas

david.brudenell

new york