Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


  • Survey specifics
  • participants: 65,679 students

  • universities: 312

  • employer evaluations: 219,194

  • field period: Dec 2012 to March 2013

The results of the American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Students are targeted separately according to their main field of study. Please select the field of study which is of interest to you.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent.

Gain a sneak peek preview of what Talent want in the US and learn the building blocks to developing a strong employer brand.

Contact our experts:

Kat Lynn : Associate Director, Marketing & Communications

Kat Lynn

Associate Director, Marketing & Communications

katharine.lynn

new york

Dustin Clinard : Managing Director, North America

Dustin Clinard

Managing Director, North America

dustin.clinard
+1 617 314 3666

new york

Melissa Murray Bailey : President Americas

Melissa Murray Bailey

President Americas

melissa.bailey
+1 (917) 793-0337

new york