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What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates.
World’s Most Attractive Employers: Top Trends and Aspirations for 2023
Universum has just released the results of its 15th annual report of the World’s Most Attractive Employers. This year we surveyed over 170 thousand business, engineering, and IT students in the world’s 9 largest economies: Brazil, Canada, China, France, Germany, India, Italy, the UK and the US. We asked these talent groups to provide insights into the employer characteristics they find the most attractive in a potential employer, as well as who they perceive to be their ideal employer.
Our 2023 report provides insights on the latest employer branding strategies that currently resonate with the upcoming graduates and includes preferences and comparisons from talent across the globe. This year’s report includes:
Key findings
World’s Most Attractive Employer Rankings
Study details and breakdowns by field of study and gender
Compensation and flexible work: still top priorities?
Preferences by gender: does this eiden inequalities?
Ideal world vs. real world: where tradeoffs are made
And much more
Why should you follow the WMAE?
By following the world’s most attractive employers, we can analyze the desires of talent and find out how those desires align with their perceptions of potential employers. Understanding the motivations of candidates will help companies of any size be better prepared to attract, recruit and retain talent.
