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Universum listed as a finalist: The Drum Awards for Social Media 

By Universum on 07/11/2022

The campaign 'Unilever Calling - The Quest by Unilever 2022' has been listed as a finalist under the category “Largest ROI From a Social Media Campaign or Strategy”

Now this is an achievement worth mentioning!

Universum has just received confirmation that our work has been shortlisted, and we are now a finalist in The Drum Awards for Social Media 2022!

Universum was nominated for a campaign that we launched alongside one of our clients. ‘Unilever Calling – The Quest By Unilever 2022’ proved to be an extremely successful social media campaign, generating 205,000 link clicks, was displayed 3.4 million times in 13 countries, and resulted in 11,757 applications to Unilever.

“Creating this campaign together with the team at Unilever was a tremendous amount of fun. We chose the full-funnel approach and ensured Unilever testimonials were portrayed in a relatable way to young MENA talent, which seemed to pay off. I am so proud of the team and can’t wait to find out what’s in store for us next”, said Universum’s Head of Delivery (APAC), Kerstin Tschernigg – one of the many talented individuals at Universum who helped in the achievements of this campaign.

Congratulations to all who worked together to make this campaign go from concept to success – your hard work is evident through the achievement of becoming a finalist!


What is The Drum Awards?

The Drum Awards is a global awards program which recognizes best practice, the best companies, and the best people from across the marketing and communications industry.

It is a true honour for Universum to be shortlisted, and we thank The Drum for showcasing our talents and work through becoming a finalist. You can view the details of the nomination as well as the campaign on the nominations page, under “Largest ROI From a Social Media Campaign or Strategy”.
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​​​​The winners of each category will be announced during The Drum Awards Festival on Wednesday December 7 at 1pm GMT. Be sure to save the date and tune in online. Registration to view the live event can be found here.

Once again, a big congratulations to the team at Universum – we look forward to the awards show in December!