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Universum works with 2,000 employers, ranging from all sizes, and all parts of the world.
Director Global Employer Branding
"The cooperation with Universum has been one of the best cooperation I ever had with partners. When we started working on our EVP, we were looking for a partner that is based in a lot of markets because we are a global company and we need data that is comparable across different markets. And Universum has much more than simple rankings in these markets. It’s a lot of very valuable insights on what media formats that students consume, what are specific behaviors of specific target groups. The beauty of the data I got was that we were able to do a deep dive across markets but also in specific segments to compare this. It’s a one stop shop!"
Senior Talent Development Manager, China
“For Johnson & Johnson China it’s been a long journey partnering with Universum on external and internal surveys, EVP development and activation plan design. Universum brings data driven analysis, methodology based EVP development and also compelling activation plan. We are impressed by Universum’s deep expertise and professionalism in this area. Working with such a great team, we believe we will continuously enhance the overall employer branding and become the most attractive employer in the market.”
Senior University Recruiting Manager, Asia Pacific, Greater China & Japan
“It’s essential to use data to drive our employer branding and marketing strategy. Universum provides valuable and constructive information to enable Microsoft to make decisions that attract high quality candidates and strengthen our employer brand. Universum’s survey platform supports Microsoft’s understanding of the market dynamic and our positioning within the competitive landscape. ”
"What attracted us to Universum was their data-led methodology, a robust and impressive library of talent literature, their successful global track record and the company's decisive focus on Employer Brand practice. Whilst adhering to their time-tested solutions, Universum team remained attentive, committed and competent at finding a workable process for Aboitiz. Their insights report and strategic outlook shaped crucial EVP decision drivers for a highly diversified business such as the Aboitiz Group. With Universum, we are more confident about carving our path towards becoming an ideal employer and look forward to continuing our Employer Brand journey with them."
Building a strong employer brand can be a challenging task, and many things can and do go wrong. Check out our latest eBook where we focus on ‘The Seven Deadly Sins of Employer Branding’ and more importantly, how to avoid the most common pitfalls and hazards.
Universum has once again partnered with talent acquisition software provider Oleeo, to produce a brand new business student recruiting trends report focused on addressing the major challenges faced by employers in Hong Kong, Singapore, the UK and the US.
We’ve all seen the countless studies (summed up excellently here) that keep reminding us talent is pretty scarce right now. There just aren’t enough suitable people with the right skills to fill the positions that employers collectively want to hire for. And in case that wasn’t depressing enough, the predictions are that it’ll keep getting worse. Even if automation can eventually save us, what are we supposed to do in the meantime?
How do you ensure that your Employer Branding is connected across videos, podcasts, ads, and social media? We suggest adding an audio tag!
Universum just launched the findings from the Singapore portion of its large annual Global Talent Survey. This year saw more than 10,000 participating students from Singapore’s leading universities share their opinions and views on their career goals and ideal employers.