Employer Branding
That Gets Results.
Attract - Recruit - Retain
Get In TouchUniversum works with 2,000 employers, ranging from all sizes, and all parts of the world.
Director Global Employer Branding
"The cooperation with Universum has been one of the best cooperation I ever had with partners. When we started working on our EVP, we were looking for a partner that is based in a lot of markets because we are a global company and we need data that is comparable across different markets. And Universum has much more than simple rankings in these markets. It’s a lot of very valuable insights on what media formats that students consume, what are specific behaviors of specific target groups. The beauty of the data I got was that we were able to do a deep dive across markets but also in specific segments to compare this. It’s a one stop shop!"
Senior Talent Development Manager, China
“For Johnson & Johnson China it’s been a long journey partnering with Universum on external and internal surveys, EVP development and activation plan design. Universum brings data driven analysis, methodology based EVP development and also compelling activation plan. We are impressed by Universum’s deep expertise and professionalism in this area. Working with such a great team, we believe we will continuously enhance the overall employer branding and become the most attractive employer in the market.”
Senior University Recruiting Manager, Asia Pacific, Greater China & Japan
“It’s essential to use data to drive our employer branding and marketing strategy. Universum provides valuable and constructive information to enable Microsoft to make decisions that attract high quality candidates and strengthen our employer brand. Universum’s survey platform supports Microsoft’s understanding of the market dynamic and our positioning within the competitive landscape. ”
Vice President
"What attracted us to Universum was their data-led methodology, a robust and impressive library of talent literature, their successful global track record and the company's decisive focus on Employer Brand practice. Whilst adhering to their time-tested solutions, Universum team remained attentive, committed and competent at finding a workable process for Aboitiz. Their insights report and strategic outlook shaped crucial EVP decision drivers for a highly diversified business such as the Aboitiz Group. With Universum, we are more confident about carving our path towards becoming an ideal employer and look forward to continuing our Employer Brand journey with them."
Building a strong employer brand can be a challenging task, and many things can and do go wrong. Check out our latest eBook where we focus on ‘The Seven Deadly Sins of Employer Branding’ and more importantly, how to avoid the most common pitfalls and hazards.
Universum has once again partnered with talent acquisition software provider Oleeo, to produce a brand new business student recruiting trends report focused on addressing the major challenges faced by employers in Hong Kong, Singapore, the UK and the US.
French talent are focusing on the short term. Their priorities are to quickly establish good references for their career, to obtain a good base salary and to be able to take up challenges.
CSR isn’t as important in employer branding as it is in consumer branding. Understanding when and how to incorporate it into your recruitment cycle is key.
Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit and retain.
