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We Shape Employer Branding

Data-driven, insight-led Employer Branding Agency that delivers results

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Our Employer Branding Solutions

Talent Insights

Do you wish to better understand your brand image, audience and competitors?

Every year Universum surveys over 1.5 million students and professionals worldwide to identify the brand image status of the most attractive employers. Our Analytics solutions give you the insights you need to win the war for talent.

Employer Brand Communication

Do you need to improve your Employer Branding content?

Using a data-driven approach coupled with our unique talent targeting method, Universum help employers develop and communicate relevant and engaging employer brand content.

Employer Brand Consulting

Do you need to refresh your EVP or are you interested in Employer Brand Consulting?

Given the ever-increasing pace of change in the talent market, leading employers are now reviewing and refreshing their Employer Value Propositions on a more frequent basis. If this is something you’re considering, find out how we can help you create a more compelling and differentiated EVP.

Employer Branding Academy

Do you want to learn more about Employer Branding?

If you feel you need some support in getting up to speed with the latest employer brand thinking, tools and techniques then we can help with our globally recognized Employer Branding Academy course. Take the next step in your career and become a certified Employer Branding expert!

World’s Most Attractive Employers | 2021

Universum has just released its 13th annual World’s Most Attractive Employers report. This year Universum surveyed over 221,000 business, engineering and IT students in the world’s 10 largest economies. We asked this group of future talent to provide insights on the company characteristics they find most attractive in a potential employer, as well as who they perceive to be their ideal employer. 

Download the report here!

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What is Employer Branding?

Employer branding is about defining and expressing the qualities that will make you the ideal choice for the talent you need to succeed. And we’re here to support you every step of the way. Helping you translate talent insights into compelling employment propositions and creating communication strategies that will make the best candidates beat a path to your door.

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The talent research you need to build a strong Employer Brand

To attract the talent you need, you first need to understand their needs and aspirations. Our employer branding work for clients is always data-led and insight-driven. Each year our Analytics team surveys over one million students and young professionals, enabling our clients to understand their current brand image, and what they need to do to improve their attractiveness.

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Data-Driven Employer Brand: Authenticity and impact

You need more than a well-defined employment deal or EVP to win over the best candidates, you also need to get across the ‘feel’ and personality of your culture and people. Universum’s Activation team can help you bring it all to life, with the creative ideas, distinctive design, and authentic storylines, you need to win hearts and minds.

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Defining your Employer Value Proposition or EVP

Employer Value Propositions define how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the employees they want to retain.

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Universum works with 2,000 employers, ranging from all sizes, and all parts of the world.

Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.”

Maren Peitz, Global Employer Branding at BASF SE

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