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See who made the Top 10 — and get the full report with exclusive Gen Z insights.
35 years of insights to identify attractive employers globally
Unique data at your fingertips compiled from over 250 000 students and professionals
Access competitor benchmarks and insights for over 3000 employer brands
Uncover global trends and deep dive on insights from 15 markets across the globe
Collaboration with 2 200 schools and universities reveal what the next generation of talent thinks
🔎 Curious about what’s coming? Learn more about key markets and release dates in our 2025 Universum Student Rankings article.
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Ready to attract and retain top talent through a proven, data-backed approach?
Our Employer Branding Success Cycle starts with in-depth insights, shaping an Employer Value Proposition (EVP) that sets you apart. We then bring your brand to life through compelling content, recruitment marketing, and storytelling that resonates with talent. Finally, our Employer Branding Academy equips your team with the skills and certification needed for long-term success.
Elevating Market Research with Global Standards
At Universum, we're proud to be a beacon of trust and excellence in talent research. As a Corporate Member of ESOMAR, the world's leading market research organization, we adhere to the highest standards of quality and ethics. Our commitment to the ICC/ESOMAR International Code ensures reliable, ethical research that illuminates the path to strategic decision-making.
