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What is Employer Branding?

Employer branding is about defining and expressing the qualities that will make you the ideal choice for the talent you need to succeed. And we’re here to support you every step of the way. Helping you translate talent insights into compelling employment propositions and creating communication strategies that will make the best candidates beat a path to your door.

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The talent research you need to build a stronger Employer Brand

To attract the talent you need, you first need to understand their needs and aspirations. Our employer branding work for clients is always data-led and insight-driven. Each year our Analytics team surveys over one million students and young professionals, enabling our clients to understand their current brand image, and what they need to do to improve their attractiveness.

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Employer Brand authenticity and impact

You need more than a well-defined employment deal or EVP to win over the best candidates, you also need to get across the ‘feel’ and personality of your culture and people. Universum’s Activation team can help you bring it all to life, with the creative ideas, distinctive design, and authentic storylines, you need to win hearts and minds.

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Defining your Employer Value Proposition

Employer Value Propositions define how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the employees they want to retain.

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Our Employer Branding Solutions.

Universum delivers the critical talent market insights, winning brand strategies and compelling, story-led communication organizations need to compete more effectively for the talent.

Universum works with 2,000 employers, ranging from all sizes, and all parts of the world.

Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.”

Maren Peitz, Global Employer Branding at BASF SE