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Employer Branding

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Få en djupare förståelse för vad som gör ett företag attraktivt för erfarna yrkesverksamma.

Ladda ner den årliga rapporten 

Sveriges Mest Attraktiva Arbetsgivare 2024 bland Seniora Yrkesverksamma

Talanger med upp till 8 års yrkeserfarenhet.

Intresserad av rapporten för unga yrkesverksamma?

Sveriges Mest Attraktiva Arbetsgivare 2024 | Senior Professionals

Universum presenterar årets upplaga av de mest attraktiva arbetsgivarna bland seniora yrkesverksamma i Sverige. Rapporten baseras på insikter från över 5 400 erfarna yrkesverksamma, och belyser de faktorer som påverkar arbetsgivares attraktivitet i denna viktiga målgrupp.

Senior Professionals 2024 | Sweden

Exempel på Employer Branding: Insikter, Innehåll och Fallgropar 

Utforska de bästa exemplen på employer branding från ledande företag. Låt dig inspireras av innovativa strategier och lär dig hur du bygger ett starkt arbetsgivarvarumärke. 


Exempel på Employer Branding: Inspirerande strategier för framgång 

Employer branding (arbetsgivarvarumärke) är grunden för varje strategi för att attrahera och behålla talanger. Genom att anpassa företagskultur, värderingar och kommunikation skapar organisationer en övertygande anledning för topptalanger att både ansluta sig till och stanna kvar i företaget. Men att bygga ett starkt employer brand kräver strategi, kreativitet och noggrannhet. 

Employer Branding Examples: Insights, Content, and Pitfalls

De största misstagen inom employer branding – och hur du undviker dem 

Discover the top employer branding mistakes, their consequences, and how to fix them. Learn actionable tips to enhance your employer brand and attract top talent.

9 Common Employer Branding Mistakes and How to Avoid Them

Employer branding är en avgörande strategi för organisationer som vill attrahera och behålla topptalanger. Trots detta gör många företag kritiska misstag som försvagar deras varumärkesrykte, minskar rekryteringseffektiviteten och påverkar deras resultat. I den här artikeln går vi igenom de vanligaste misstagen inom employer branding, vilka konsekvenser de kan ha och hur du kan undvika dem. Oavsett om det handlar om brist på transparens, att ignorera medarbetarnas ambassadörskap eller att underskatta digital närvaro, har vi lösningarna som hjälper dig att stärka ditt employer brand. 

Top Employer Branding Mistakes and How to Avoid Them

A circular infographic titled 'We Know Talent,' detailing four areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, with descriptive text explaining strategies for incremental progress, data-driven decision-making, intentional content creation, and talent engagement.

A collage of Mondelez International employer branding materials. Includes a man playfully holding Oreo cookies over his eyes with the tagline 'Make it Your Own,' an Instagram post showcasing sustainability efforts, and a banner with the text 'Make It Matter: Create a Sustainable Future.' Mondelez branding and product logos like Oreo, Milka, and Trident are visible

Frequently Asked Questions

What are internal communication tools, and how do they support employer branding?

How can employer branding help grow your overall brand?

How can we understand what drives talent to consider our organization?

What KPIs should we track to measure employer branding success?

Verktyg för Employer Branding: En steg-för-steg-guide för att bygga ditt varumärke 

A group of three men in a library setting laughing and collaborating around a laptop, with bookshelves in the background.

Upptäck de bästa verktygen för employer branding för att förbättra din strategi. Lär dig hur dessa verktyg kan hjälpa dig att attrahera och behålla topptalanger.  

Verktyg för Employer Branding: Förbättra din strategi

Att attrahera talanger kräver mer än ett bra förmånspaket eller en konkurrenskraftig lön. Det handlar om att skapa ett  employer brand (arbetsgivarvarumärke) som verkligen engagerar både nuvarande medarbetare och potentiella kandidater. Ett starkt employer brand förmedlar din unika kultur, dina värderingar och den arbetsupplevelse som skiljer dig från mängden. För att bygga detta varumärke på ett effektivt sätt behöver du rätt verktyg – resurser och strategier som hjälper dig att forma, stärka och kommunicera ditt budskap. 

Employer branding tools

Upptäck hur vi kan hjälpa dig att skapa engagerande employer branding-videor som attraherar topptalanger och stärker ditt varumärke. Låt oss få din berättelse att glänsa!

Lyft fram ditt arbetsgivarvarumärke med video

Frequently Asked Questions (FAQ)

What are employer branding videos?

What is the difference between an employer branding video and a recruitment video?

Why are employer branding videos important?

What types of content work best in an employer branding video?

How can companies measure the success of their employer branding videos?

Employer Branding-videor: Hur du skapar dem och några bra exempel

Two Colleagues Gather Around A Computer 

Lär dig att skapa effektiva employer branding-videor. Upptäck de bästa exemplen och tipsen för att lyfta fram ditt arbetsgivarvarumärke på bästa sätt. 

Employer Branding-videor: Hur du skapar dem och bästa exemplen

Att attrahera topptalanger kräver mer än en välskriven jobbannons. Jobbsökare vill skapa en djupare koppling till ditt företag – de vill veta hur det verkligen är att arbeta hos er. En av de mest effektiva metoderna för att visa upp företagskultur och värderingar är genom employer branding-videor. Dessa videor ger potentiella kandidater en verklig, autentisk inblick i din arbetsplats, dina medarbetare och ditt uppdrag. 

Men varför är employer branding-videor så kraftfulla? Och hur skapar du en video som får ditt företag att sticka ut? 

Employer Branding Videos: How to Create Them and Best Examples

Learn more about the services we provide employers to get ahead in their Employer Branding game. Don't wai, future-proof your employer brand today!

How can we work together?

What is Employer Branding?

What is an EVP?

What is Talent Research?

Hur kan vi samarbeta?

Navigera den nya generationen: Hur arbetsgivare i Sverige kan attrahera unga talanger

Sveriges karriärundersökning bland yrkesverksamma 2024 belyser de viktigaste prioriteringarna för den unga generationen på arbetsmarknaden.

Navigating a New Generation: How Employers in Sweden Can Win Over the Young Professional Talent Pool 

Learn more about the services we provide employers to get ahead in their Employer Branding game.

5 Things You Should Do to Recession-Proof Your Employer Brand

From Likes to Hires: 5 Essential KPIs for Employer Branding Success

Which Key Performance Indicators (KPIs) are useful in measuring your Employer Brand success?

From Likes to Hires: 5 Essential KPIs for Employer Branding Success - Universum

Unlock your Employer Branding Potential with Access by Universum

Learn more about Access and discover the power of talent insights for your organisation.

Unlock your Employer Branding Potential with Access by Universum - Universum

Access by Universum is a platform that provides compiled responses from over 1 million respondents to Universum surveys, in which the answers focus on what is important to talent when selecting an Employer. With our world-class data base, all your unique, customizable data is in one place where you can view, dissect, and gain important answers from an extremely large variety of data insights. With these insights, you will learn where to focus your Employer Branding efforts in order to attract and retain the best talent for your company.  

That said, Access is often misunderstood and just an online database. While this is true, Access is also a service delivery tool that opens the door to a variety of services at Universum.  

What are some features and benefits of Access?

Access has a lengthy list of features and benefits. For example, a customer receives the benefit of advisory services, the insights and knowledge of our Consultants, Product Managers, and of course, discovering actionable insights. In addition to this, there are some key features that are important in understanding the value Access provides: 

You will have all our recommended, default data views built by Universum experts. You will also be able to tailor cuts and visuals based on what you want to see or show internally and against competitors. 

Access is your go-to Employer Branding platform. Dig into your talent data, filter on specific target groups, download insight reports, and much more directly through the platform. 

Access helps you find talent that share your values and objectives. On top of that, we will tell you where to find them, so you know where to focus your Employer Branding efforts. 

With the unique feature, Brand key, you get an overview of key insights and action recommendations that will help you improve the attraction of your Employer Brand.

Access also has many other valuable tools. Within the platform is an extremely exciting feature where you can compare the attributes of your Employer Value Proposition against the top preferred attributes among the talent respondents. This allows you to ensure you are building a strong EVP that carries relevance and importance to potential talent. 

Access is for anyone who has a need to improve their Employer Branding efforts, and who are interested in using a proven data-driven approach to do this. With the ease of use of the platform, you can drill-down in the data, filter by location, target groups, talent preferences, and brand perceptions, without needing to be super skilled in analytics and the process of diving into it! 

What are the different Membership Levels in Access?

The difference in memberships is simple- more data breakdowns and more unique, relevant data insights are included as you increase your membership level.

For example, if you need to look at attracting IT talent and that’s it, you may only need the base level membership. However, if your Employer Branding needs to be increased and you are looking into multiple target groups and the data surrounding those, you would be better served by choosing one of the top two membership levels.

While different membership levels offer different insights, among other things, you can find the following data sets included:

We run our surveys every year and update the data in Access following the compilation of respondents. Should you purchase a membership in 2022, you have access to the data for the entirety of 2022 and can constantly change your filters and dig deeper as your needs change throughout the year. When a membership is purchased again in 2023 for the new, updated 2023 data, you can also go back in and reference the data purchased the year before.

Access is an essential tool for growing your Employer Brand that comes with a variety of specialized and tailored services to ensure that you can achieve your Employer Branding goals. Visit the 

 to learn more, book a demo, or ask any other related questions. Let’s work together to attract your talent! 

Unlock your Employer Branding Potential with Access by Universum

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