What is Universum's Insights Platform?

Universum Insights Platform is a platform that provides compiled responses from over 1 million respondents to Universum surveys, in which the answers focus on what is important to talent when selecting an Employer. With our world-class data base, all your unique, customizable data is in one place where you can view, dissect, and gain important answers from an extremely large variety of data insights. With these insights, you will learn where to focus your Employer Branding efforts in order to attract and retain the best talent for your company.  

That said, it is often misunderstood and just an online database. While this is true, it is also a service delivery tool that opens the door to a variety of services at Universum.  

What are some features and benefits of Universum Insights Platform?

Our Platform has a lengthy list of features and benefits. For example, a customer receives the benefit of advisory services, the insights and knowledge of our Consultants, Product Managers, and of course, discovering actionable insights. In addition to this, there are some key features that are important in understanding the value it provides: 

Customizable Data 

You will have all our recommended, default data views built by Universum experts. You will also be able to tailor cuts and visuals based on what you want to see or show internally and against competitors. 

All Your Data in One Place 

This is your go-to Employer Branding platform. Dig into your talent data, filter on specific target groups, download insight reports, and much more directly through the platform. 

Insights That Matter 

The platform helps you find talent that share your values and objectives. On top of that, we will tell you where to find them, so you know where to focus your Employer Branding efforts. 

All Your Key Data in One View 

With the unique feature, Brand key, you get an overview of key insights and action recommendations that will help you improve the attraction of your Employer Brand.

It also has many other valuable tools. Within the platform is an extremely exciting feature where you can compare the attributes of your Employer Value Proposition against the top preferred attributes among the talent respondents. This allows you to ensure you are building a strong EVP that carries relevance and importance to potential talent. 

Who is it for?

This platform is for anyone who has a need to improve their Employer Branding efforts, and who are interested in using a proven data-driven approach to do this. With the ease of use of the platform, you can drill-down in the data, filter by location, target groups, talent preferences, and brand perceptions, without needing to be super skilled in analytics and the process of diving into it! 

How often is the data updated?

We run our surveys every year and update the data in the platform following the compilation of respondents.

How can I start?

Universum's Insights Platform is an essential tool for growing your employer brand that comes with a variety of specialized and tailored services to ensure that you can achieve your Employer Branding goals. Visit here to learn more, book a demo, or ask any other related questions. Let’s work together to attract your talent!