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Sweden's Best Employer is an annual survey that measures employers' internal Employer Brand. The survey is conducted among a company's own employees and reveals how they rate their current employer.
The value of being one of Sweden's best employers:
Strengthen your Employee Advocacy: leverage your employees as ambassadors and sources to create the perception of your Employer Brand.
Transparent company culture: Show an authentic and true picture of your culture by taking the temperature of your employees.
Understand how your company is perceived internally: map and define your candidate and employee experience.
Influence how you attract new talent: create a clear and thoughtful foundation for your employee offering that attracts new desired audiences.
Benchmarking: compare your employer brand with other similar employers to tweak, optimise and differentiate your offer.
Sweden's Best Employers measures the internal employer brand based on three factors:
Internal identity
How well employees believe their employer delivers in terms of the employer's reputation and image, job characteristics, people and culture, and compensation and opportunity for advancement.
Satisfaction/recommendation
How satisfied employees are from an overall perspective and how likely they are to recommend the employer to their social networks? This is measured using a scale of 1-10.
Loyalty
How likely employees are to stay with their current employer.
The ranking of Sweden's best employers is based on Universum's internal employer brand index, which ranges from 0 to 100 for each evaluated employer. Each factor has the same possible maximum value (33.33) and the evaluated employers are ranked based on the sum of the three parts.
