Employer Branding NOW 2022: Recruitment marketing in crisis
This year’s survey of over 1,650 talent leaders about the ways they are competing in the midst of a critical talent shortage, plus a look at the specific strategies of companies identified by Universum’s research as the World’s Most Attractive Employers.
Survey Field Period
March 2022 – May 2022
Includes 1,656 respondents from 75 countries
Witnessing double-digit growth in those who call Employer Branding a top priority is completely unprecedented. Top employers view Employer Branding not as an expense, but as a strategic asset – one that can attract and retain the type of people that drive growth and innovation. Seeing the World’s Most Attractive Employers pivot so sharply to prioritize Employer Branding in 2022 is an important signal for all employers.
Noteworthy findings from the research:
More of Employer Branding NOW
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