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The Employer Branding Geeks Podcast

By Universum, 2021-02-01

The Employer Branding Geeks podcast, hosted by Claes Peyron, Managing Director for Nordics, UK&I at Universum, is your monthly guide to the latest trends and strategies in Employer Branding (EB). Each 15-minute episode offers concise discussions in English, recorded in the studio at Universum's headquarters in Stockholm. Join us as we dive into the world of EB, providing actionable insights to elevate your employer branding efforts.

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#29 Unlocking Gen Z Talent: Insights from Coca-Cola HBC

Join Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, and our host, Claes Peyron, Managing Director Nordics, UK&I at Universum, as they delve into the art of attracting Generation Z talent.

Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.

In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us three key tips for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.

Tune in to this honest and insightful episode!

Previous episodes

The next normal in the workplace

In this episode, Marcus Jarl, a Behavioral Scientist at EY, and host Claes Peyron, explore the post-pandemic workplace. They discuss employer strategies amidst global challenges like climate change, AI, and economic shifts, offering insights on talent reassurance and successful employer practices.

Diversity, Equity, and Inclusion (DE&I)

In this episode, Isa Wurie and Claes Peyron from Universum talk about diversity, equity, and inclusion (DE&I) in the workplace. They explore its significance for company culture, its relevance to younger generations, and why it's a trending topic. Tune in to discover the benefits for employers and actionable steps for fostering DE&I.

How AI will affect the world of work

In this episode, Ann-Therése Enarsson and Claes Peyron discuss how Artificial Intelligence (AI) will transform the world of work. They explore AI's impact on different professions and highlight the importance of human qualities like empathy and creativity. Ann-Therése also shares three tips to avoid being replaced by AI.

Find all previous episodes here

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Podcast host:

Claes Peyron

Managing Director Nordics, UK&I at Universum
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