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Main Rankings

  • Survey specifics
  • participants: 55,062 students

  • universities: 110

  • employer evaluations: 148,838

  • field period: -

The data from the 2015 Universum Student Survey was collected between September 2014 and January 2015. The following results are based on the responses of more than 55,000 students. The ranking represent the employers most selected as Ideal by student respondents.

Across the past 25 years, Universum has been using the insights from its annual student survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services.

Snapshot 2015: Talent Insights & Trends

Develop your communication strategy towards Talent. Gain a sneak peek preview of what Talent want in China and learn the building blocks to developing a strong employer brand.

Rank Employer Trend (2014)

1 Alibaba
2 Procter & Gamble (P&G)
3 Apple
4 Google
5 Huawei
6 Baidu
7 Tencent
8 Bank of China
9 Sinopec
10 Johnson & Johnson
11 PetroChina Company
12 Microsoft
13 Pfizer
14 ICBC
15 Unilever
16 DOW Chemical
17 L'Oréal Group
18 State Grid Corporation of China
19 China National Offshore Oil Corporation
20 China Mobile
21 China Construction Bank
22 Lenovo
23 China Oil & Foodstuffs Corporation
24 Citi
25 China Development Bank
26 Samsung
27 Air China
28 McKinsey & Company
29 China Merchants Bank
30 IBM
31 China International Capital Corporation Limited
32 BMW Group (BMW, Mini, Rolls-Royce Motorcars)
33 Goldman Sachs
34 The Walt Disney Company
35 Siemens
36 HSBC
37 Mars (incl. Wrigley)
38 LVMH (incl. Louis Vuitton, Moët Hennessy, Dior, Sephora)
39 Mundipharma
40 Sinochem
41 CITIC
42 IKEA
43 Agricultural Bank of China
44 Starbucks
45 Nestlé
46 Coca-Cola Company
47 ASUS
48 Morgan Stanley
49 Bayer
50 The Boston Consulting Group (BCG)
51 China Telecom
52 Intel
53 General Electric
54 China Unicom
55 Hilton Worldwide
56 DuPont
57 GSK (GlaxoSmithKline)
58 Roche
59 Shell
60 Sony
61 IHG
62 Minmetals
63 Bank of America Merrill Lynch
64 Standard Chartered Bank
65 Thermo Fisher
66 Vanke Co
67 Nike
68 Wal-Mart
69 Volkswagen Group China
70 J.P. Morgan
71 KPMG
72 Philips
73 Starwood Hotels & Resorts
74 Haier
75 ZTE
76 EY (Ernst & Young)
77 China Guangdong Nuclear Power Group
78 Yum! (KFC, Pizza Hut)
79 BASF
80 AMWAY
81 China FAW Group
82 Deutsche Bank
83 PwC (PricewaterhouseCoopers)
84 Shanghai General Motors
85 Air Products
86 PepsiCo
87 Henkel (Schwarzkopf, Pattex, Pritt)
88 Nokia
89 Carrefour
90 Eli Lilly and Company
91 Bain & Company
92 Toyota Motor
93 Monsanto
94 Novartis
95 SNDA
96 Merck
97 Schneider Electric
98 ExxonMobil
99 Airbus Group (former EADS)
100 Ford Motor Company