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The Global Leader in Employer Branding

Our History and Company Overview

While still an aspiring MBA student, Lars-Henrik Friis Molin founded Universum in 1988. Starting as a class project to better improve the communication between students and the companies that want to recruit them, Lars-Henrik wrote and distributed the first Universum student survey in Stockholm, Sweden.

The results of the survey were enlightening enough to be picked up by the Swedish press. Employers saw these insights and were surprised by the findings. Numerous companies reached out to the then-student, Lars-Henrik and asked to buy the data and inquired whether additional questions could be asked. Universum was born.

In May 2018, Universum got acquired by the e-recruitment firm StepStone GmbH, an Axel Springer SE company.

Universum is a trusted partner to over 2000 clients, including many Fortune 500 companies.

We work with over 2000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fit their culture and purpose.

Provides services in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries.

On an annual basis Universum surveys over 1,500,000 students and professionals worldwide.

The results of our surveys and trend reports are continually published in prominent media outlets around the world including Forbes, Le Monde, CNNMoney, Harvard Business Review and El Pais.

About Universum

Universum delivers the critical talent market insights, winning brand strategies and compelling, story-led communication organizations need to compete more effectively for the talent.

With more choices open to top talent than ever before, employer brands need to work harder than ever before to engage their attention, attract them to join, and win their lasting commitment. To win in this environment we believe it is no longer sufficient for organizations to prompt reasonable consideration, they need to fire exceptional desire, building employer brands that talent will fall in love with.

What is Employer Branding?

Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit and retain.

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How to target and attract talent

When your aim is to reach a certain group of talent, you need to focus. Focus on what talent you want to reach. Taking a data-driven approach to your Employer Branding efforts, doesn’t end with your Employer Value Proposition development, or taking a data-driven approach to your Employer Branding. You must also take a data-driven approach to how you target and attract talent. Use the data and insights at your hand, and target specifically those people most likely to be attracted by your company. This targeted group will be your target audience.

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The Benefits of Using Data Data-driven Employer Branding

It is becoming increasingly clear that taking a data-driven approach to Employer Branding is crucial to the success of your strategy. Deciding what, how and where to communicate to be able to attract the right talent is more difficult than ever. However, without having data to support your plan increases the likelihood that you won’t attract the talent you want.

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