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Cookie Policy

1. Cookies and similar technology

We, Universum Communications Sweden AB and its subsidiaries (“Universum”, “we” or “us”), use cookies on our websites. Cookies are text files that are stored on a computer system via an internet browser. We use such cookies both as a technical means of providing services on our platforms, for enabling e.g., certain functions, as well as for analyzing the website behavior of our visitors and on that basis developing a more user-friendly design of our offerings. For this purpose, we can also use other techniques, such as tracking pixels or code in apps. In addition, we may use these cookies or other techniques to target you with interesting employer branding content. Some of the cookies we use are deleted at the end of the browser session, i.e., when you close your browser (known as session cookies). Other cookies are kept on your end device and enable us or our partner companies to recognize your browser on the next visit (persistent cookies). If not specifically stated below, you can view the exact retention period of a given cookie by displaying the cookie in your browser. If you opt out of accepting cookies, the functionality of our website may be limited. You can also learn more about our use of cookies and similar technologies and your choices below. 

We will continuously update this policy and ask you to review it regularly to stay up to date with our use of cookies. Our use of cookies may include processing of personal data. For further information on our processing of personal data, please see our Privacy Policy.

2. How you can control the use of cookies

Most web browsers allow you to automatically remove all cookies when you close the web browser. Additionally, most web browsers allow you to disable the use of third-party cookies. You can always review the cookies that have been stored by your web browser. You may choose to block some or all cookies, or even to delete cookies that have already been set, but you should be aware that you might lose some functions of the website or the digital service.

If you want to restrict or block the cookies that are set by our website or services, or by any site, you may freely change the settings in your web browser. The “Help” function in your web browser should explain how.

3. Technically necessary cookies

We may use technical cookies. These are cookies that are merely required to collect certain information on our platforms to provide a service required or wanted by you as user. This extends to navigation or session cookies that enable smooth navigation and use of the website (and for instance permit access to the restricted area); analysis cookies that are set directly by us to collect aggregated information about the number of users and their behavior; functional cookies that provide you with navigation by certain selected criteria as part of a service optimization (e.g. selected language, purchase of selected products).The legal basis for these cookies is a legitimate interest under Art. 6 (1) sentence 1 f GDPR, namely pursuance of our business purposes and/or the protection of our websites.

4. Analytical cookies

We may use cookies for analytical and statistical purposes, as we want to constantly improve the user-friendliness and performance of our websites. Due to this, we may use analysis technologies (including cookies) which measure and evaluate which functions and content of our websites are used, how and how often. On this basis we can improve our websites for you.

5. Marketing cookies

We may use web technologies (also cookies) from selected partners to be able to provide you with content and advertising specially tailored to you on websites and social media sites. This content is selected and displayed based on your usage behavior.

6. Cookies and technologies that we use via third party providers

We also may use cookies or other technology provided to us by external providers in various areas. In the following, we inform you about the respective providers and how you can object to the cookie or the corresponding technology. In general, in the case of websites, you can make an appropriate setting in your browser or you may opt to configurate the cookie settings within our consent management platform under “Settings”. 

7. Description and specification of cookies and technologies that we may use

7.1. Universum cookies

1. Universum – Authentication cookies

Our websites may use authentication cookies to store the user’s authenticated session. These cookies may be used to provide functionality such as single sign-on experience and auto refreshing of authenticated sessions. The cookies are only set upon successful login to the relevant application and may be specific to that application. They may contain personal information of you as the user such as the username, name, email, and other information. All information stored in the cookies needs to have been provided by you, the user or the account creator upon sign up or registration of the user. The cookies are necessary for the application to function as expected and may have a lifetime of up to 4 hours or until the user logs out. The legal basis is a legitimate interest under Art. 6 (1) sentence 1 f GDPR, namely pursuance of our business purposes and the protection of our websites.

7.2. Third party providers’ cookies

1. Akamai – Security analysis techniques from Akamai

Our websites may use web and security analysis techniques from Akamai Technologies, Inc. (“Akamai”). These techniques use cookies, text files and beacons that are stored on your computer and that enable Akamai (i) to perform security analyses and thus prevent unauthorized access to our websites and (ii) to analyze the use of the websites by you. The information generated by the cookies or beacons about the access to our websites, including your IP address and other data from log files, is transferred to Akamai’s servers, some of which are located in the USA, where it is stored and processed. This is permissible under Art. 46 para. 2 c GDPR as we have entered into the standard contractual clauses with Akamai. The wording can be found under following link: https://www.akamai.com/de/de/multimedia/documents/akamai/akamai-pre-signed-eu-standard-contractual-clauses.pdf. Akamai will use this information to prevent unauthorized access to the websites, to produce reports about websites activities for us, to perform further services associated with the websites’ use and internet use, and to analyze your use of our websites. Akamai may also pass this data to third parties if Akamai is required to do so by law or if these third parties are processing this data on behalf of Akamai. Akamai will not use the data to identify natural persons. You can prevent the storage of cookies or beacons by making a corresponding setting in your browser software; however, note that if you do so you may not be able to use the full functionality of this website. You can view the precise storage duration of the cookies for yourself by accessing this information via your respective browser. For further information on Akamai’s data protection policy, see https://www.akamai.com/legal/compliance/privacy-trust-center. The legal basis is a legitimate interest under Art. 6 (1) sentence 1 f GDPR, namely pursuance of our business purposes and the protection of our websites.

2. AWS

Our websites may use load balancing cookies from Amazon Web Services, Inc. and its affiliates (“AWS”). There are two different cookies we may use; both will be indicated as “AWSALB cookies” as both of them are load balancer cookies designed for different browsers. One of the AWS cookies is the AWSALB cookie and the other AWS cookie is the AWSALBCORS cookie. Depending on your browser one or both may be used by us to determine the ideal routing path and to allocate server traffic to optimize the user experience and performance. The AWSALB cookies are encrypted and do not contain any personally identifiable information.

AWS – AWSALB or AWSALBCORS

Both of the AWSALB cookies are set by the load balancer on AWS. From a technical perspective a load balancer is an application that routes and manages the traffic to and from the application. We use load balancers provided as a service from AWS and it is on this level that one of the AWSALB cookies are set. The load balancer sits in between the browser and the actual server hence any request coming from the browser first arrives at the load balancer which redirects that request to an available server. 

The purpose of this cookie is to allocate server traffic to make the user experience smooth and fast. Our websites may have multiple instances of the application on different servers behind the load balancer. This means that requests coming from a browser can be served by many different servers. Both AWSALB cookies help the load balancer to identify the optimal final server to which requests coming from a specific browser should be routed to.

The AWSALB cookie is generated on the first request from the browser to the load balancer. It is then stored on the user’s browser and sent with each subsequent request to the load balancer. 

You can prevent the storage of cookies or beacons by making a corresponding setting in your browser software; however, note that if you do so you may not be able to use the full functionality of this website. You can view the precise storage duration of the cookies for yourself by accessing this information via your respective browser. The legal basis is a legitimate interest under Art. 6 (1) sentence 1 f GDPR, namely pursuance of our business purposes and the protection of our websites.

3. Facebook Pixel

The “Facebook Pixel” from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, may be used within our websites. This means that what are termed tracking pixels are integrated into our pages. If the Facebook pixel tracking is integrated, the following cookies may be used: “_fbc” is only used when you are directed to our website by having clicked on a Facebook ad, its destination URL uses the click identifier “fbclid”. “_fbp” is used to identify and record you as a unique user. When you visit our pages, the tracking pixel creates a direct link between your browser and the Facebook server. This provides Facebook with the information from your browser for instance that our page was accessed by your device. If you are a Facebook user, Facebook can allocate the visit to our pages to your user account. Please note that as the provider of the pages we are not informed about the content of the data transferred or its use by Facebook. We can merely choose which segments of Facebook users (age, interests) our advertising is to be shown to. By accessing the pixel on your browser, Facebook can also identify whether displaying an advertisement on Facebook was successful, e.g., if it resulted in an online sale being completed. This enables us to record the effectiveness of Facebook advertisements for statistical and market-research purposes. Please click here if you wish to opt out of data recording via Facebook Pixel: https://www.facebook.com/settings?tab=advertisements#_=_. Alternatively, you can deactivate the Facebook Pixel on the Digital Advertising Alliance page via the following link: http://www.aboutads.info/choices/. The transfer is permitted as we have agreed the standard contractual clauses with Facebook according to Art. 46 para. 2 c GDPR.

4. Facebook Connect

With Facebook Connect, you can use your Facebook account to open a new account at Universum. If you create a Universum account via Facebook or log in to an existing Universum account via Facebook, we will gain access to your public profile and your e-mail address. We use this information to pre-populate or update your Universum account and then provide you with the Universum account. Since we use your Facebook data to create a Universum account, the legal basis is the contract for the Universum account pursuant to Art. 6 (1) (b) GDPR, as in described in this clause. We will store your personal data for the purposes and period of the existence of your Universum account.

5. Dreamdata

We may have integrated cookies from Dramdata.io ApS (“Dreamdata”), registered under CVR-nr: 39854783 at Købmagergade 22, 2nd Floor, 1150 Copenhagen in Denmark. Dreamdata provides transparent and actionable analysis. Dreamdata’s cookies are used to analyze and learn how you interact with our website(s), such as which channel you’ve entered a website and which pages are most relevant to you. If you land (for the first time) on one of our websites with a Dreamdata tracking script, you’ll be assigned an anonymous ID which is stored as a first party cookie in your browser. Dreamdata stores all anonymous IDs in their database. 

The following information might be collectedIP address
Browser information
Usage data
Date and time of visit
Location information
Cookie Id
Location of processingEuropean Union

For more information, please have a look at Dreamdata’s terms (https://dreamdata.io/terms) and privacy policy (https://dreamdata.io/privacy).

6. Google Analytics

We may have integrated Google Analytics. Google Analytics is a web analytics service. Web analysis is the collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data about which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for what length of stay a subpage was viewed. A web analysis is mainly used for optimizing a website and for the cost-benefit analysis of internet advertising. The operator of the Google Analytics component is Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland.

We may use:

  • _ga to distinguish users for usually 2 years
  • _gid to distinguish users for usually 24 hours
  • _ga_<container-id> is used to persist session state for usually 2 years.
  • _gac_gb_<container-id> contains campaign related information for usually 90 days. Universum may link our Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless we opted out.

We may use the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s internet connection is truncated by Google and anonymized when access to our websites is made from a Member State of the European Union or from another State Party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Every time one of the individual pages of this website is accessed by us and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google becomes aware of personal data, such as the IP address of the data subject, which, among other things, serve Google to track the origin of visitors and clicks and subsequently enable commission statements. The cookie is used to store personal information, such as access time, the location, and browser from which access was made and the frequency of visits to our website by the data subject. Every time you visit our websites, this personal data, including the IP address of the internet connection used by you, may be transferred by Google to the USA This personal data may be stored by Google in the USA. Google may pass on this personal data collected through the technical procedure to third parties.

You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on your information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, you have the possibility to object to the collection of data generated by Google Analytics, related to the use of this website, as well as the processing of this data by Google and to prevent such data. To do this, you must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout?hl=en. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If your information technology system is later deleted, formatted or reinstalled, you must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by you, it is possible to reinstall or reactivate the browser add-on. Further information and Google’s applicable privacy policy are available at https://policies.google.com/privacy?hl=en. Google Analytics is explained in more detail under this link https://marketingplatform.google.com/intl/en/about/analytics/.  

7. Google reCAPTCHA

In specific cases we may use the reCAPTCHA service https://www.google.com/recaptcha/intro/ by Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland (“Google”) based on a legitimate interest (i.e. the interest to ensure the correctness of data, avoidance of automatic registrations / orders by so-called bots, and economical operation of our online offering within the meaning of Art. 6 (1) f) GDPR).This is permitted under Art 46 para 2 c GDPR as we agreed the standard contractual clauses with Google. We may use reCAPTCHA to distinguish whether an input is made by a human being or abusively made by automated, mechanical processing. The query in this context includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. Your input will be transmitted to Google and analyzed for this purpose. For more information about Google reCAPTCHA and Google’s Data Protection Policy, please visit the following links: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/intro/android.html.

8. Google Remarketing

Our websites may use the remarketing or “similar audiences” function from Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland (“Google”). This enables us to target the visitors to our websites with advertising by displaying personalized, interest-driven advertisements to the users of the website when they visit other websites in the Google Display network. Google uses cookies to perform the analysis of the website use, based on which the interest-driven advertisements are generated. No personal data of the website visitors is stored. If you then visit another website in the Google Display network, you will be shown advertisements that are highly likely to relate to product and information areas you have previously accessed. You can permanently deactivate the use of cookies by Google by clicking the following link and downloading and installing the plug-in provided there: https://www.google.com/settings/advertisements/plugin. Alternatively, you can deactivate the use of cookies from third-party providers by accessing the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and the implementing the additional information about opting out as set out there. For further information on Google Remarketing and Google’s data protection policy, click: https://safety.google/privacy/ads-and-data/. The legal basis is your consent under Art. 6 (1) sentence 1 a GDPR.

9. Google Conversion Tracking

We may use the marketing and remarketing services (for short: “Google Marketing Services”) of Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland (“Google”). The Google Marketing Services enable us to display advertisements for our website in a more targeted manner so that you are only shown advertisements that you may be interested in. If you see e.g., advertisements for products that you were interested in on other websites, this is referred to as “remarketing”. For this purpose, when our websites and other websites are accessed on which Google Marketing Services are active, Google directly executes a Google code and what are termed (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. These are used to store an individual cookie, i.e., a small file on your device (comparable technologies may also be used instead of cookies). The cookies may be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites you search for, the content you are interested in, and which offers you have clicked. It also stores technical information on the browser and operating system, referring websites, time of visit, and other information on the use of the online offering. Similarly, your IP address is recorded, whereby in the context of Google Analytics we state that the IP address is shortened in within member states of the European Union or in other signatory states of the agreement on the European Economic Area. Only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address is not merged with your data within other Google offerings. Google may also combine the above information with information from other sources. If you subsequently visit other websites, tailored advertisements can be displayed depending on your interests. Your data is processed in a pseudonymized form as part of the Google Marketing Services. This means that Google stores and processes e.g., not your name or e-mail address, but instead processes the relevant data based on the cookie within pseudonymized user profiles. This means that, from Google’s perspective, the advertisements are not managed and displayed for a specifically identifiable person, but for the holder of the cookie, irrespective of who the holder of this cookie is. This does not apply if you have expressly permitted Google to process the data without this pseudonymization. The information about you collected by Google Marketing Services is transferred to Google and may be stored on Google’s servers in the USA. The Google Marketing Services deployed by us include the “Google AdWords” online advertising program. Google AdWords supplies every AdWords customer with a different “conversion cookie”. This means that cookies cannot be traced via the websites of AdWords customers. The information obtained using the cookie enables conversion statistics for AdWords customers to be produced who have opted for conversion tracking. The AdWords customers are notified of the total number of users who clicked their advertisement and were forwarded to a page containing a conversion tracking tag. However, they are not given any information that could be used to personally identify users. We may involve third parties based on the “DoubleClick” Google marketing services. DoubleClick uses cookies that enable Google and its partner websites to place advertisements based on users’ visits to our websites and other websites on the internet. Additionally, we may deploy the “Google Tag Manager” to integrate and manage Google analytics and marketing service within our website. For further information on data usage for marketing purposes by Google, refer to the overview page: https://www.google.com/policies/technologies/advertisements; Google’s privacy policy can be accessed at https://www.google.com/policies/privacy. If you would like to opt out of interest-driven advertising from Google Marketing Services, you can use the settings and opt-out options provided by Google: https://www.google.com/policies/privacy

10. Hotjar

We may use Hotjar, a web analytics service of Hotjar Ltd, Level 2, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (“Hotjar”) to better understand your needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand your experience (e.g., how much time you spend on which pages, which links you choose to click, what you do and don’t like, etc.) and this enables us to build and maintain our service with your feedback. Hotjar uses cookies and other technologies to collect data on your behavior and your devices (in particular device’s IP address (captured during your session and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see Hotjar’s privacy policy by clicking on https://www.hotjar.com/privacy.  For additional further details, please see the ‘about Hotjar’ section of Hotjar’s support site. We have a contract processing agreement with Hotjar.

11. Intercom

We may use the Intercom messenger, a chat function service of Intercom R&D Unlimited Company, a company registered in Ireland with a registered address at 2nd Floor, Stephen Court, 18-21 Saint Stephen’s Green, Dublin 2, Ireland; Intercom, Inc. a Delaware corporation with offices at 55 2nd Street, 4th Fl., San Francisco, CA 94105, USA; and Intercom’s group companies (“Intercom”) to be able to communicate with you. Intercom R&D Unlimited Company or Intercom, Inc., Intercom Software UK Limited, Intercom Software Australia Pty Ltd, or any other Intercom group company from time to time, might process your personal data if you are a resident within the European Economic Area, meaning your personal data may get transferred outside the European Economic Area into the USA, Australia, or other countries where Intercom is processing personal data.

Intercom may place two kind of cookies intercom-id-[app_id] and intercom-session-[app_id]:

  • intercom-id-[app_id] is used as unique anonymous identifier for a duration of 9 months. It is an anonymous visitor identifier cookie which may get used when you visit our websites.
  • intercom-session-[app_id] is used to keep track of sessions for a duration of 1 week. It sets an identifier for each unique browser session. This session cookie is refreshed on each successful logged-in ping, extending it to 1 week from that moment. You as a user can access your conversations and have data communicated on logged out pages for 1 week, as long as the session isn’t intentionally terminated with “Intercom(‘shutdown’) ”;, which usually happens when logging out.
12. Leadoo

We may use cookies from Leadoo Marketing Technologies Ltd. (“Leadoo”). Leadoo offers tracking service to follow what you are doing on our sites and combines this behavioral data with other data that can be gather from e.g., chat interactions. Leadoo uses etag tracking to connect the same user’s behavior over several sessions – in practice this works similarly to cookie-based tracking.

Please check out Leadoo Marketing Technologies Ltd.’s Privacy Policy for more information on what is tracked and what your rights are. You can stop the tracking by emptying your browser’s cache after the visit. For more info on how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processor/.

13. LinkedIn / LinkedIn Insight Tag

We may use cookies from LinkedIn. The cookies may be set as first-party cookies by domains like snap.licdn.com which are classified as LinkedIn Insight Tags. The LinkedIn Insight Tag is a cookie code that we may have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We may use the LinkedIn Insight Tag to retarget website visitors and unlock additional insights about users interacting with our LinkedIn adverts.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie, or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).

You can opt-out of cookies from LinkedIn on your LinkedIn settings page and we recommend you read their Cookie Policy for more information.

Some cookies from LinkedIn may also be set as third-party cookies and may include:

Cookie NameDomainPurposeExpiration
langlinkedin.comUsed to remember your language setting to ensure LinkedIn.com displays in the language selected by you in your settings.Session
bcookielinkedin.comBrowser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform and diagnostic purposes1 year
li_gclinkedin.comUsed to store consent of guests regarding the use of cookies for non-essential purposes 6 months
lidclinkedin.comTo facilitate data center selection 24 hours
AnalyticsSyncHistorylinkedin.comUsed to store information about the time a sync took place with the lms_analytics cookie30 days
UserMatchHistorylinkedin.comLinkedIn Ads ID syncing Used for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner.30 days
bscookie.www.linkedin.comUsed for remembering that a logged in user is verified by two factor authentication1 year

For more information on the kind of cookies LinkedIn provides please visit their Cookie Policy and Cookie Table.

14. Salesforce Marketing Cloud Account Engagement (formerly Pardot)

We may use Salesforce’s marketing automation tool “Account Engagement” from Salesforce.com, Inc. with its address of principal executive offices at Salesforce Tower, 415 Mission Street, 3rd Fl, San Francisco, California 94105 and/or its affiliates (“Salesforce”). A list of Salesforce affiliates can be found in the List of Affiliates section of Salesforce’s latest 10-K Form, available on the SEC Filings tab by using the Annual Filings filter on the page here. Salesforce might process personal data outside the European Economic Area by having entered into Binding Corporate Rules in accordance with Art. 46 para. 2 b GDPR and Art. 47 GDPR, for more information please see: https://compliance.salesforce.com/en/salesforce-bcrs.

Account Engagement tracks website visitor and prospect activities on our website and landing pages by setting cookies on your browser. Cookies are set to remember preferences (like form field values) when you return to our site. We also set a cookie for logged-in users to maintain the session and remember table filters.

Account Engagement sets first-party cookies for tracking purposes and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Salesforce doesn’t store personally identifying information, only a unique identifier. First-party cookies are set on Account Engagement domains and tracker subdomains. Universum may not opt to have a tracker subdomain configured, in those cases Salesforce use third-party cookies on https pages.

Here is an overview of the cookies that Universum might use:

  • visitor_id<accountid>, the visitor cookie includes a unique visitor ID and the unique identifier for Universum’s account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in Universum’s Pardot account. This cookie is set for visitors by the Account Engagement tracking code.
  • pi_opt_in<accountid>, if Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when you opt in or out of tracking. If you opt in, the value is set to true, and you are cookied and tracked. If you opt out or ignore the opt-in banner, the opt-in cookie value is set to false. Your cookie is disabled, and you are not tracked.
  • visitor_id<accountid>-hash, your hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor and access corresponding prospect information.
  • lpv<accountid>, this LPV cookie is set to keep Salesforce from tracking multiple page views on a single asset over a 30-minute session. For example, if you reload a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
  • Pardot, a session cookie named pardot is set in your browser while you’re logged in as a user or when a visitor accesses a form, landing page, or page with Account Engagement tracking code. The cookie denotes an active session and isn’t used for tracking.
15. Smartlook

We may use services from Smartlook.com, s.r.o. (“Smartlook”). Smartlook provides an analytical tool that uses cookies, text files stored on your device, used to analyze your behavior on our websites. These cookies provide a way to anonymously connect visits of each visitor. Smartlook will use this information to provide insights into your usage of our websites solely to us.

Therefore, we may use:

  • SL_C_<unique code>_KEY – this is a project key, specific to each project that we might add to our Smartlook dashboard
  • SL_C_<unique code>_SID – this is a session ID, that is assigned to each new session that is being recorded
  • SL_C_<unique code>_VID – this is the visitor ID, assigned to each new visitor.

The cookies mentioned above are saved for 13 months usually and can be deleted manually by clearing the browser’s cache.

You can opt out of the data collection, and more information can be found in Smartlook’s Terms of Service or Privacy Policy.

16. Vimeo

We may use services from Vimeo.com, Inc. (“Vimeo”), registered. Vimeo offers applications to connected devices (“apps”), a Livestream video player and a Vimeo embeddable video player.

Vimeo’s video player:
Vimeo’s embeddable video player uses first-party cookies that they consider essential to the video player experience.

For more information, please have a look at Vimeo’s privacy policy (https://vimeo.com/cookie_policy).

17. YouTube

In order to provide an attractive design on our websites, we use YouTube for the integration of videos. YouTube is operated by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google.

On some of our websites we use plugins from YouTube. If you access our websites with such a plug-in – for example a media library – a connection to the YouTube servers will be established and the plugin will be displayed. It will then be communicated to the YouTube server which of our websites you have visited. If you are logged in as a member of YouTube, YouTube can assign this information to your personal user account. When using the plugin, e.g., by clicking on the start button of a video, YouTube can also assign this information to your user account. You can prevent this by logging out of your YouTube user account and other user accounts of the YouTube and Google before using our websites and deleting the corresponding cookies from the companies.

Depending on where you are located YouTube might process your personal data outside the European Economic Area by complying with an adequate legal framework.

The following Google entity may process your personal data:

  • Google Ireland Limited is mainly responsible for users of Google services based in the European Economic Area or Switzerland, located at Gordon House, Barrow Street, Dublin 4, Ireland.
  • Google LLC is mainly responsible for users of Google services based in the United Kingdom, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.

For more information on how YouTube processes personal data please see: https://www.youtube.com/intl/ALL_uk/howyoutubeworks/our-commitments/protecting-user-data/.

Contact information

You are welcome to contact us about our use of Cookies at contact@universumglobal.com.