Learn more about the services we provide employers to get ahead in their Employer Branding game.

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What is Employer Branding?

What is an EVP?

What is Talent Research?

Building a Robust Foundation for Your Employer Brand 

Discover the essential steps to building a strong employer brand that attracts and retains the right talent 

Learn how to build a powerful employer brand that attracts and retains the right talent. 

Pro Tips for HR Directors to Attract and Retain the Right Talent 

Are you one of the many HR Directors struggling to attract and retain top-tier candidates?  Unlock the secrets of successful talent acquisition strategies with these pro tips tailored for HR Directors. 

Talent Acquisition and Retention Strategies for HR Directors  | Universum

The Value of Brand Sentiment Data in Attracting Emerging Talent 

As we navigate the complex landscape of attracting and retaining talent, understanding the nuances of what potential employees seek has never been more crucial.

As we navigate the complex landscape of attracting and retaining talent, understanding the nuances of what potential employees seek has never been more crucial. So, let's embark on this insightful journey together, armed with the latest findings from Universum's comprehensive student survey on the most attractive employers in the UK for 2024. 

Want to create your EVP with us?

This free template lays out a 2-step plan to an effective Employer Value Proposition and sets the direction of your Employer Brand.

EVP Template

The Value of an Employer Value Proposition (EVP)

It has never been more important to invest in your employer brand and differentiate your EVP.  A data-driven and unique EVP will not only save you time and money, but also result in positive benefits on your organization’s culture and employee engagement.  

The Value of an Employer Value Proposition (EVP) - Universum

Unveiling the Secrets to Attracting Tech Talent: A Data-Driven Masterclass 

Recruiting in the Tech Fast Lane: Why Your Old Playbook Needs an Upgrade 

Unveiling the Secrets to Attracting Tech Talent: A Data-Driven Masterclass

Talent Outlook 2024: Is There a Need for Generative AI and Automation Solutions within Talent Acquisition? 

In the last year, generative AI and automation have emerged as transformative forces on a global scale. When looking at these solutions from a Human Resource and talent acquisition perspective, they are reshaping the way companies attract, recruit, and retain the right talent.  

Generative AI and Automation Solutions within Talent Acquisition

Use cases for generative AI and automation are increasing. And new talent-focused tech platforms offer access to advanced applications.  

 

Talangutsikter 2024: Behövs generativ AI och automationslösningar inom talanganskaffning?

5 Things You Should Do to Recession-Proof Your Employer Brand

Eight Winning Strategies for Talent Acquisition and Employer Brand Leaders

Explore Universum's insightful guide on 'Eight Winning Strategies for Talent Acquisition and Employer Brand Leaders.' Discover key tactics for 2024 to enhance recruitment marketing, strengthen employer branding, leverage AI technology, and foster diversity for attracting top talent.

Eight Winning Strategies for Talent Acquisition and Employer Brand Leaders - Universum

Eight Winning Strategies for Talent Acquisition and Employer Brand LeadersEight Winning Strategies for Talent Acquisition and Employer Brand Leaders

Visit our rankings page to find out the companies that made our Most Attractive Employer Rankings.

Interested in finding out who the top ranked employers were?

Employer Preferences and Gender Equality: World’s Most Attractive Employers 2023

Universum has recently released the results of the World’s Most Attractive Employers for 2023. Learn about some of the most important findings in the yearly report.

Employer Preferences and Gender Equality: World’s Most Attractive Employers 2023 - Universum

While the findings of this report show that there are similarities among what male and female talent seek in an employer, there are also significant differences

Explore our Employer Brand Insights and discover how embracing a data-driven approach equips you to thrive in reaching your target talent.

Talent Metrics and HR Analytics: The Transformative Impact of Data

Learn about 7 key benefits of using Universum's talent insights to boost your Employer Brand.

Talent Metrics and HR Analytics: The Transformative Impact of Data - Universum

Learn more about our online course and how you can boost your Employer Branding knowledge.

Interested in taking the world class Employer Branding course?

Employer Branding Academy - New FREE EBAx Courses

Our brand-new category of express online courses will cover a range of Employer Branding subjects in a condensed and snackable format. 
“Our aim with EBAx is to provide our industry with necessary and useful information that allows them to discover more on the above listed topics, but also hope to provide the customers with a desire to learn more, and enroll in the paid version of the platform, the Employer Branding Academy” Said Universum CMO, Jonas Barck. 

Employer Branding Academy - New FREE EBAx Courses | Universum

Free Employer Branding Courses

5 ways to expand your social media presence as an employer

Social media is a constantly evolving landscape. When it comes to your employer brand, it is essential that you know how to use social media effectively by Jenna Arimenta.


First Impressions Matter: Why You Should Integrate Reputation Management in Your Employer Branding Strategy 

The goal of a strong employer brand is to attract, retain, and engage talent. One of the main ways to attract talent is through recruitment marketing and utilizing authentic and engaging content that showcases who you are as a company and what talent can expect from you. Where does talent typically look for this content and information? On sites like Glassdoor and Indeed. 

From Likes to Hires: 5 Essential KPIs for Employer Branding Success

Which Key Performance Indicators (KPIs) are useful in measuring your Employer Brand success?

From Likes to Hires: 5 Essential KPIs for Employer Branding Success - Universum

Data- Driven Decision Making: Unleashing the Power of Universum’s Talent Acquisition Metrics and Analytics

Explore the transformative power of data in talent acquisition with Universum Global's insightful blog post, 'Data-driven Decision Making: The Importance in Talent Acquisition.' Delve into how analytics can refine your recruitment process, enhance employer branding, and match candidate expectations for strategic hiring success.

Data- Driven Decision Making | Universum

The Rising Importance of Employer Branding in 2023

The shift towards prioritizing strong Employer Branding can be attributed to the realization among company leaders that the success of their organizations hinges on the quality of their talent pipeline and talent management. By cultivating a positive Employer Brand, companies are not only able to attract qualified candidates for immediate job openings but also build long-term relationships with potential hires who may be suitable for future roles within the organization. 

The Rising Importance of Employer Branding in 2023 | Universum

 Employer Branding NOW 2023 Webinar

Employer Branding NOW 2023 eBook

Employer Branding NOW 2022 eBook

Employer Branding NOW 2023 – Companies still face talent shortages for key roles 

With a disruption in the talent pipeline persisting, what actions are companies taking to ensure their critical roles are staffed?


How can marketing, communications, and HR elevate your Employer Brand? 

The marketing/communications and HR teams must work together to develop and maintain a solid employer brand. Learn why this is important with our blog article.

How can marketing, communications, and HR elevate your Employer Brand?

4 Ways Employer Branding Can Help Fight Against the Ongoing Great Migration and Labor Shortages

Employer branding can be a powerful tool for companies to attract and retain top talent, reduce turnover rates, and build a positive reputation. In the context of the Great Resignation and labor shortages, having a strong employer brand can be even more critical for companies.

Boosting Employer Brand to Tackle Labor Shortage | Universum

Leveling the Playing Field: Making STEM Careers Accessible to All Women 

International Women’s Day – March 8th, 2023. In honour of this important and noteworthy day, Universum is pleased to announce that we have released our 3rd edition of the Women in STEM eBook. In the below article, we'll delve into some of the key findings of our research, and provide takeaways for Employers to utulize in their endeavour to attract, recruit, and retain women in STEM, as well as why these key trends and findings are important in shaping the future for Women in STEM.


Swedish Student Survey: Big banks excel, FinTech fails

Universum's Swedish Student Survey highlights what they prioritize when choosing a future workplace in 2023.

Swedish students have had their say and we now know what they think of you as an employer, what they prioritize when choosing a future workplace, and last but not least, who the Most Attractive Employers in Sweden are for 2023. In 2023, we saw uncertain environment affects the career preferences of our students. A greater focus on the primary needs and a lesser focus on the secondary needs not only reflect our everyday life during tougher times, but also the choice of employer. Swedish students increasingly prioritize high pay while sustainability issues are becoming less and less.

Read our report to discover the current hiring landscape and gain insights into the talent outlook for 2023. Look into the key trends and findings that employer should prioritize.

Discover the 2023 talent trends

5 Takeaways from Talent Outlook 2023

Universum’s Talent Outlook 2023 takes both internal and external research, and drills down on the key trends that will become increasingly popular this year. The 2023 eBook focuses on 5 key trends, and provide valuable insights as to why you as an employer should turn your focus to these. The following trends are explained: 

5 Takeaways from Talent Outlook 2023 | Universum

Global Social Media Campaign Results 2022

We are proud to announce that 2022 has been extremely successful for our clients, with the hard work and dedication of Universum’s Activation teams globally. We have run client campaigns in 126 countries, spanning a multitude of main fields of study, and have reached nearly 50 million individuals whose lives we have enriched with amazing opportunities.

Global Social Media Campaign Results 2022 - Universum

7 Tips to Increase Flexibility, Trust, and Social Connections

Read the Universum's 7 tips to Increase Flexibility, Trust, and Social Connections.

7 Tips to Increase Flexibility, Trust, and Social Connections | Universum

1. The World’s Most Attractive Employers 2022

Our 2022 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.

This year’s survey of over 1,650 talent leaders includes the ways they are competing in the midst of a critical talent shortage, plus the specific strategies of companies identified by Universum’s research as the World’s Most Attractive Employers.  

Universum’s Wellbeing Pulse Survey examines the attitudes of over 1,800 university students and young professionals across the globe, exploring how employers can support and prioritize employee wellbeing in a post-pandemic work world.   Respondents represent 19 countries across APAC (Asia Pacific), EMEA (Europe, Middle East, and Africa), Latin America, and North America.  

Universum’s new career personas give Employer Branding leaders a data-driven way to evaluate and optimize their talent targeting. We analyzed over 200,000 survey responses from university students across the globe and uncovered five key talent personas, including: Go-Getters, Globe-Trotters, Ground-Breakers, Change-Makers and Balance-Seekers. 

5. Rankings for students and professionals.

Through our annual Talent Survey, once again more than 1 million students and young professionals once shared their career choices and preferences. This has enabled us to continue to provide our wonderful clients with the data they need to shape the work forces of tomorrow and enhance their offerings to talent.

For our 2023, we have already started gathering data. If you missed any, you can find them all here. Stay tuned for the ranking next year!

2022’s Top 5 Most Popular eBooks

1. The World’s Most Attractive Employers 2022

2. Employer Branding NOW 2022

3. Wellbeing at Work

4. Talent Personas

5. Rankings for students and professionals.

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Related Content

What is Employer Branding?

What is an EVP?

What is Talent Research?