Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.



The Future of Employer Branding

A c-level and executive view of how organizations tackle talent attraction

Universum surveyed more than 2000 senior executives, including CEOs, heads of HR and recruiting, employer branding and marketing, among others. Our goal was to understand current attitudes for different functional areas and industries, as well as how leaders envisioned change over the next five years.

We detail complex topics such as:

  • Who is accountable for employer branding?
  • Are Employer Value Propositions working as they should?
  • And how will employer branding budgets change in the coming years?
  • …and much more.

Benchmark your Employer Brand


State of Employer Branding

How long have executives argued over the need to make talent attraction a corporate strategy rather than an HR strategy?

How many studies have documented that both CEOs and HR leaders feel frustrated and let down by the performance and engagement of the other? The schism within organizations around issues of talent attraction, employer branding and retention have simmered for more than a decade.

And with good reason: Talent attraction remains a critical strategy for global organizations to outmaneuver the competition.

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The Employer Brand Misalignment

What stands in the way of best-in-class talent attraction?

Why does talent attraction matter so much? Attracting and retaining top talent is a critical part of global organizations’ competitive advantage – as important as capital and innovation.

To study it in more depth, Universum surveyed more than 2000 senior executives to understand current attitudes for different functional areas and industries, as well as how leaders envision change over the next five years.

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Talent Inside Out

How personas influence hiring

What do employers say they are looking for vs. how they are actually hiring? How will this change in five years? In this installment we will examine differing opinions about what qualifications matter among stakeholders. Moreover, we will look at how employer priorities compare to what Millennials care about.

Out now! Use the form above to get your copy


The Social Employer

Are brands doing more than basics with social media?

There’s been a tremendous push for employers to become social. How are they doing? In this eBooks we will examine  how well employers are using social media. We will also look at what social media channels are being used, the spend by channel and projected changes to spend.

Out now! Use the form above to get your copy


Understanding a misunderstood generation

The first large-scale study of how Millennials Attitudes and actions vary across the globe, and the implications for employers. 

Universum joined forces with INSEAD Emerging Markets Institute and the HEAD Foundation to investigate and question what has become conventional wisdom about Millennials. By conventional wisdom we mean the statements (even stereotypes) we’ve all read about, such as  Millennials’ pursuit of work-life balance over money, or their expectation of rising rapidly in their chosen careers. Are these and other stereotypes really true?

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

The Banking Scramble for Fintech Talent

The Banking Scramble for Fintech Talent

Posted by on Oct 19, 2016 in Article

With great Fintech (financial technology) startup companies come great resolutions. The superheroes of the STEM (Science, Technology, Engineering, Math) talent pool are not only evolving with the technological times, but […]

6 Recommendations for Attracting Business & STEM Talent to the Energy Industry

6 Recommendations for Attracting Business & STEM Talent to the Energy Industry

Posted by on Oct 13, 2016 in Article

Over the last 24 months, energy firms have struggled mightily due to a prolonged slide in commodity prices. While boom and bust cycles aren’t anything new for the sector, companies are reconsidering whether mass hiring and […]

Universum Release New Energy Industry Report

Universum Release New Energy Industry Report

Posted by on Oct 11, 2016 in Press Releases

Stockholm, October 11th – Today Universum launched the third industry report as part of its Future Talent Insight Series, which focuses on the Energy Industry and the business and STEM students interested in […]

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