Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


 

 

The Future of Employer Branding

A c-level and executive view of how organizations tackle talent attraction

Universum surveyed more than 2000 senior executives, including CEOs, heads of HR and recruiting, employer branding and marketing, among others. Our goal was to understand current attitudes for different functional areas and industries, as well as how leaders envisioned change over the next five years.

We detail complex topics such as:

  • Who is accountable for employer branding?
  • Are Employer Value Propositions working as they should?
  • And how will employer branding budgets change in the coming years?
  • …and much more.

Benchmark your Employer Brand

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State of Employer Branding

How long have executives argued over the need to make talent attraction a corporate strategy rather than an HR strategy?

How many studies have documented that both CEOs and HR leaders feel frustrated and let down by the performance and engagement of the other? The schism within organizations around issues of talent attraction, employer branding and retention have simmered for more than a decade.

And with good reason: Talent attraction remains a critical strategy for global organizations to outmaneuver the competition.

Learn more

employer-branding-misalignment

The Employer Brand Misalignment

What stands in the way of best-in-class talent attraction?

Why does talent attraction matter so much? Attracting and retaining top talent is a critical part of global organizations’ competitive advantage – as important as capital and innovation.

To study it in more depth, Universum surveyed more than 2000 senior executives to understand current attitudes for different functional areas and industries, as well as how leaders envision change over the next five years.

Learn more

Talent-inside-out

Talent Inside Out

How personas influence hiring

What do employers say they are looking for vs. how they are actually hiring? How will this change in five years? In this installment we will examine differing opinions about what qualifications matter among stakeholders. Moreover, we will look at how employer priorities compare to what Millennials care about.

Out now! Use the form above to get your copy

The-social-employer

The Social Employer

Are brands doing more than basics with social media?

There’s been a tremendous push for employers to become social. How are they doing? In this eBooks we will examine  how well employers are using social media. We will also look at what social media channels are being used, the spend by channel and projected changes to spend.

Out now! Use the form above to get your copy

Millennials

Understanding a misunderstood generation

The first large-scale study of how Millennials Attitudes and actions vary across the globe, and the implications for employers. 

Universum joined forces with INSEAD Emerging Markets Institute and the HEAD Foundation to investigate and question what has become conventional wisdom about Millennials. By conventional wisdom we mean the statements (even stereotypes) we’ve all read about, such as  Millennials’ pursuit of work-life balance over money, or their expectation of rising rapidly in their chosen careers. Are these and other stereotypes really true?

Learn more

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Latin America’s Most Attractive Employers Ranking 2016

Latin America’s Most Attractive Employers Ranking 2016

Posted by on Dec 2, 2016 in Press Releases

Latin American Students Share Their Most Attractive Employers: Google, Microsoft Dominate Stockholm, December 2nd – Business and Engineering students across 8 countries in Latin America (Argentina, Brazil, Chile, Colombia, Costa Rica, […]

Universum Release New Industry Report: Women in STEM

Universum Release New Industry Report: Women in STEM

Posted by on Nov 17, 2016 in Press Releases

Stockholm, November 17th – Today Universum launched the fourth eBook from its Future Talent Insight Series, focusing on the current attitudes and employer preferences of women interested in entering  STEM (Science, Technology, Engineering […]

Six Data-driven Recommendations for Attracting Business and STEM Talent to the Financial Sector

Six Data-driven Recommendations for Attracting Business and STEM Talent to the Financial Sector

Posted by on Nov 8, 2016 in Article

Post financial crisis, the future of recruiting in the financial services (FS) industry looked bleak. Trust in financial institutions lagged behind the recovery, making it challenging for companies in the […]

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