Employer Value Proposition (EVP)
Developing a strong Employer Value Proposition (EVP) enables you to create a consistent framework for talent communication by addressing all aspects of the talent lifecycle: attraction, recruitment, onboarding, retaining, and exiting. Strong employer brands have a powerful influence on business performance.
Leading employers whose EVPs we worked on
EVP Development
How can you develop an Employer Value Proposition that inspires and attracts?
Universum's EVP Development process provides a structured approach to creating an EVP that authentically reflects your company culture, enabling you to:
Understand Your Culture: Conduct interviews, employee surveys, workshops, and focus groups to map your culture, values, and employee experience.
Capture Emotional Connections: Identify the emotional connection employees feel toward your company to create an EVP that resonates both internally and externally.
Integrate Across Talent Strategy: Embed your EVP into all aspects of your talent management strategy—from building awareness to recruitment and retention.
EVP Localization
How can you ensure your Employer Value Proposition resonates globally and locally?
Universum's EVP Localization approach ensures that your EVP remains effective and impactful across different markets, enabling you to:
Adapt to Local Realities: Recognize that what is attractive and valued in one market may differ in another by tailoring key EVP pillars to fit local preferences and needs.
Maintain Global Consistency: Preserve a consistent and recognizable "red thread" that aligns with the global EVP while ensuring local relevance.
Enhance Effectiveness: Strengthen your employer brand by balancing global alignment with localized appeal, ensuring it resonates with talent in every market.
Target Value Proposition (TVP)
How can you tailor your Employer Value Proposition to meet diverse employee needs?
Universum's Target Value Proposition (TVP) approach ensures your EVP resonates with distinct employee groups within your organization, enabling you to:
Adapt to Target Groups: Tailor your EVP to meet the unique needs and preferences of specific functions, business areas, or major organizational divisions.
Maintain Global Consistency: Ensure the global EVP remains a consistent foundation while customizing its attributes to align with the realities of each target group.
Enhance Engagement: Strengthen your employer brand by delivering messages that are highly relevant and impactful for each specified audience.
Why create an EVP?

Be a Top Employer
90% of the World's Most Attractive Employers have an EVP. (Universum)

Reduce Hiring Costs
Strong EVPs are associated with 50% lower cost by hire. (LinkedIn)

Improve Retention
Strong EVPs are associated with 28% lower attrition. (LinkedIn)

Drive Engagement
Companies with Clear EVPs are x2.7 more likely to report high engagement levels. (Towers Watson)

Attract More Talent
Companies with a strong EVP attract 20% more candidates. (Gartner/CEB)