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Employer Branding

About Employer Branding

Employers used to assume they were in the driver’s seat. Advertised vacancies would attract a plentiful selection of candidates. Employers would select the best, and the best would gratefully accept their offers of employment. Times have changed. Established companies can no longer assume that the right kind of talent will beat a path to their door.

When it comes to talent, business is a lot like sports: The teams with the best organization and players win, and these same teams attract the best players, keep them, and build franchises with the momentum to continue their success. Employer branding is the process of creating a distinctively great place to work and then promoting it to the talent whose knowledge and skills are needed by the organization to meet its business goals and objectives.

 

Our Approach

Although times have changed, many companies haven’t. They continue to recruit the same way they did 20 years ago — posting openings and screening out unqualified candidates. Although this process of elimination has worked reasonably well in the past, more progressive companies are realizing there are more efficient and effective ways to attract and retain talent.

The new economy requires significantly more people qualified in science, technology, engineering, and math than our education systems are producing. The most innovative and entrepreneurial are increasingly choosing to join or found startup businesses rather than join established companies. As the global competition for talent heats up, your organization must do more to attract, engage, and retain the talent it needs to succeed. One of the most effective ways to accomplish this goal is to build a strong employer brand — a reputation and proven track record for being a great place to work.

 

Why Employer Branding?

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