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Employer Attractiveness

Universum specializes in assessing talent preferences for employers, generating prestigious rankings of the most attractive employers, segmented by fields of study and demographics.

Most Attractive Employers Rankings

Bär & Karrer Attractiveness

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What are Universum's Most Attractive Employer Rankings?

Universum publishes the Most Attractive Employer Rankings every year in more than 20 countries where we run our global talent survey, CareerTest by Universum. These rankings are a reflection of talent's overall opinion of employers in their countries, and serve as a benchmark to gauge the health of local employer brands.

We publish separate employer rankings based on the preferences of different talent groups based on their main field of study, namely business, engineering, IT, natural sciences, law and humanities.

Universum's ranking methodology prioritizes statistical validity, relevance, and independence—ranking employers on genuine market engagement and brand perceptions by talent, not just size. Our commitment to integrity upholds the survey's credibility, making our rankings a trusted benchmark for employers and professionals.

Learn more about our ranking qualification process and methodology

World’s Most Attractive Employers 2023

What do university graduates seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates.
WMAE 2023
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