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Universum ranks the most attractive employers annually in over 20 countries. Over the past two decades, we've surveyed 25 million students and young professionals.
IKEA Attractiveness
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What are Universum's Most Attractive Employer Rankings?
Universum publishes the Most Attractive Employer Rankings every year in more than 20 countries where we run our global talent survey, CareerTest by Universum. These rankings are a reflection of talent's overall opinion of employers in their countries, and serve as a benchmark to gauge the health of local employer brands.
We publish separate employer rankings based on the preferences of different talent groups based on their main field of study, namely business, engineering, IT, natural sciences, law and humanities.
Universum's ranking methodology prioritizes statistical validity, relevance, and independence—ranking employers on genuine market engagement and brand perceptions by talent, not just size. Our commitment to integrity upholds the survey's credibility, making our rankings a trusted benchmark for employers and professionals.
Learn more about our ranking qualification process and methodology
